B2C Strategic Marketing Manager

Choose your next journey with Millennium Trust Company and join a culture that empowers and where you can innovate. You will be celebrated, you will be challenged, and you can aspire to inspire. You are more than a colleague here; you are part of a COMMUNITY that goes ABOVE and BEYOND professionally and personally to make a difference. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Don't meet every single requirement? Here at Millennium, we believe there is NO "PERFECT" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture
HOW YOU WILL SOAR:
The Strategic Marketing Manager B2C is responsible for building and enhancing recognition of Millennium Trust's brand and offerings specifically targeting individual consumers. This person will lead the strategy and development of best-in-class engagement and retention efforts to increase profitably and grow the brand. The ideal candidate will be "client obsessed" and will learn what truly drives buying behavior. This role should possess refined communication skills, with proven success in innovative marketing campaigns across the continuum of today's marketing channels. The ideal candidate has experience with B2C marketing in retirement, investments, employee benefits or financial services, likes working in a collaborative, fast-paced environment, is proactive and focused on driving results, as well as be highly enthusiastic, proactive, and able to take initiative to identify new opportunities.

• Lead development of a B2C marketing strategy, informed by business priorities, audience insights, positioning, messaging, and channel strategy.
• Lead campaign development, in collaboration with other marketing teams, translating marketing objectives into data-driven, integrated campaigns focusing on iterative improvements that achieve marketing and business goals.
• Be the subject matter expert of the specified target audience, inclusive of any sub-segments, as well as the competitive landscape.
• Craft product and market messaging and positioning to determine and highlight key differentiators.
• Initiate creative development of marketing assets in partnership with internal and/or external creative partners by providing a clear creative brief, along with providing feedback and approval of final assets.
• Work with outside agencies/vendors to manage partnership, write/share briefs, provide creative direction and execute campaigns.
• Collaborate with Marketing Insights to leverage data and reporting to unlock insights and identify areas of improvement and adjustments to optimize campaigns in real time.
• Define campaign KPIs and measurement needs, including both business and marketing success metrics and testing opportunities, to inform and support the Marketing Insights team in implementation & accuracy of campaign performance reporting.
• Lead test/learn strategies in conjunction with Marketing Insights and Digital Team to drive innovative and iterative learning.
• Initiate collaboration cross-functionally with relevant teams including the broader Marketing Team, Consumer Business, Product, Operations, Client Service, etc.
• Other duties, as assigned.

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor of Business Administration with concentration in marketing, communications or related area
• 7-10 years of applicable experience
• 3-5 years of leadership experience
• Ability to perform detail-oriented work while understanding the larger scope of projects and how they ladder to marketing and business priorities
• Strong creative, analytical and problem-solving skill set, with the ability to identify new opportunities, while continuing to support existing areas of work
• Proven knowledge and results in lead and opportunity creation and a deep understanding of the demand generation waterfall
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment while handling multiple projects
• Thrive within a team environment
• Ability to take constructive feedback and willingness to learn and experiment
• Strong written and verbal communication skills
• Experience working with a CRM (preferably Salesforce), marketing automation, and other digital, social and account-based marketing tools.
• Familiarity with various data and analytics platforms (Google Analytics, Adobe Analytics, Salesforce, Google Ads, etc.)
• Proficiency with Microsoft Office; particularly, Word, Excel and PowerPoint

MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end,we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2023 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.