B2C/DTC Head of Marketing

*Recruiters please see our policy on unsolicited resumes: https://www.hihello.com/legal/hihello-unsolicited-resume-policy *

Hi Hello! 👋

Want to join a diverse and exciting team that will revolutionize how the world thinks about digital brand identity? You’re in the right place.

At HiHello we have created The Software Platform for Digital Brand and Identity. This platform enables companies of all sizes to leverage digital business cards email signatures and virtual backgrounds to present their brand consistently in every interaction—whether that is in-person over email or on video.

HiHello is venture-backed and was co-founded in 2018 by Dr. Manu Kumar who previously founded Carta and CardMunch and invested in companies like Lyft Twilio Auth0 LucidChart and Everlaw. HiHello’s customers span thousands of companies worldwide and across all industry segments. Every month over a million HiHello cards are shared helping people to connect and grow their professional network while also helping to #savetheplanet.

HiHello’s team comprises a diverse group of kind and respectful individuals across the Americas. We believe in working hard having fun inspiring greatness helping others embracing kindness learning and leading living and working flexibly and communicating openly.

Do you think you can help us get to the next level? We’d love to talk!

**OPEN TO US AND CANADIAN CITIZENS ONLY**

Who we’re looking for:

We are seeking a highly motivated and experienced Head of Marketing to lead our marketing team and drive revenue growth for us. As the Head of Marketing you will be a pivotal member of our leadership team responsible for driving the company's marketing strategy brand awareness and customer acquisition initiatives. You'll play a crucial role in shaping our brand identity increasing market presence and accelerating growth. You must have extensive B2C or DTC experience.

You should understand and thrive in a fast-paced environment where changing requirements and priorities are a constant. You aren't afraid of trying new things but know when to pull back on something when it doesn't add value. You’re comfortable working with a remote team and using synchronous and asynchronous communications to collaborate effectively.

So what makes you the perfect match for HiHello?

Key focuses of this role are:

• Developing Marketing Strategy: Design and execute a comprehensive marketing strategy aligned with HiHello’s objectives and growth plans including market positioning target audience identification and competitive analysis.

• Brand Building and Awareness: Establish and enhance HiHello’s brand identity ensuring consistency across all marketing channels and materials. Cultivate brand awareness through innovative campaigns and strategies.

• Customer Acquisition and Retention: Drive customer acquisition campaigns leveraging various channels (digital marketing content marketing social media etc.) while implementing strategies to enhance customer retention and loyalty.

• Lead Generation and Conversion: Develop and oversee lead generation programs to fuel sales pipeline growth. Collaborate closely with the sales team to ensure effective lead conversion strategies and alignment.

• Product Marketing: Collaborate with product development teams to create and execute go-to-market strategies for new products or features including messaging positioning and launch plans.

• Marketing Analytics and Optimization: Use data-driven insights to measure marketing performance track KPIs and optimize marketing campaigns for maximum ROI. Implement marketing automation tools and strategies where applicable.

• Team Leadership and Management: Build and lead a high-performing marketing team fostering a culture of creativity collaboration and innovation. Recruit mentor and develop marketing talents to drive excellence.

• Budget Management: Develop and manage the marketing budget effectively allocating resources to initiatives that align with business goals and deliver measurable results.

A few things about you:

• Bachelor's/Master’s degree in Marketing Business or a related field.

• Proven track record (5+ years) in a senior marketing role preferably within startups or high-growth companies.

• Demonstrated success in developing and executing innovative marketing strategies that drove measurable business impact.

• Strong leadership and team-building skills with 3+ years experience managing and motivating cross-functional teams.

• Expertise in digital marketing content strategy branding product marketing growth marketing and strategic marketing.

• Analytical mindset with proficiency in leveraging marketing analytics and tools for decision-making.

• Excellent communication presentation and interpersonal skills.

What’s in it for you: (Besides a ridiculously awesome team & product of course!)

• Competitive compensation package (base salary + options / equity)

• 401(k)

• Health dental and vision insurance (US only)

• Flexible paid time off

• Flexible working hours and remote work available

• Doggo friendly

• Home office stipend

• Eye-catching HiHello swag

• Work with & learn from a kind diverse high-performing team

• Opportunity to build things from scratch & make a significant impact

• Annual company onsite

$150000 - $200000 a year

Our commitment to an inclusive culture:

HiHello is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.