Banking Ecosystem GTM

At Plaid our mission is to unlock financial freedom for everyone.  There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi and Betterment several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam. #LI-Remote

We are excited to be growing our Strategic GTM team. The Strategic GTM team at Plaid is responsible for market-based insights to influence our product roadmap developing go-to-market strategy and driving launch adoption and commercialization of new products.  This role is focused on our banking and financial institution partners.  In this role you will be responsible for developing a strong point of view on how the banking ecosystem is developing working closely with our Product team to scope the products we need to bring to market and driving product-market-fit and GTM for new products end-to-end.  You will help ensure that we have holistic and compelling narrative and positioning for our suites of products and that we’re bringing to market the right solutions that meet the forward-looking needs of our partners.

Responsibilities

• Partner closely with Product on our roadmap to ensure we’re building the right solutions based on current and evolving ecosystem needs; ensure that we’re achieving product-market-fit.

• Develop end to end go-to-market strategies in close collaboration with Product Partnerships Sales Marketing and other relevant cross-functional stakeholders.

• Drive execution of the GTM plans that you develop working across functions anticipating needs and resource gaps and developing positioning narrative and other materials to enable successful launch and scaling of new products.

• Develop a strong point of view on the evolving ecosystem and our future roadmap working closely with Partnerships Policy and other relevant stakeholders to assess the ecosystem holistically.

• Influence cross-functionally across Product Design Sales and Growth to drive alignment on GTM strategy narrative and priorities.

Qualifications

• 8+ years in product marketing product partnerships strategic sales / account management or other strategic GTM roles in B2B fintech or B2B SAAS.

• Experience in fintech and/or financial services; excitement about open finance and open banking.

• Experience with and passion for both product strategy and GTM strategy & execution; comfortable getting deep on product details while also going deep with in-market teams on partner/market needs.

• Strong presence and verbal communicator – comfortable leading through influence and working seamlessly across functions as well as engaging with leaders at Plaid’s industry/banking partners.

• Outstanding written communication skills – comfortable developing marketing and sales collateral distilling complex information as well as articulating our strategy with internal stakeholders (e.g. business cases strategic analyses.)

• Highly analytical – comfortable working with data evaluating ROI reviewing dashboards clearly scoping data asks to technical counterparts.

• Thoughtful strategic thinker with a bias for action and a creative mind; comfortable operating in a fast-moving environment with a high degree of ambiguity.

• Desire to engage deeply with cross-functional partners across Product Design Sales and Marketing.

$129600 - $194400 a year

Target base salary for this role is between $129600 and $194400 per year. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidate's work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at [email protected].

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