BCU Prof, Social Media

As an employer, BCU models the dynamic assets of a top workplace, including confidence in company leadership, competitive compensation and benefits, employee development, workplace flexibility, and a passionate employee culture supporting a unified vision.

At BCU, you'll have a career in a growing organization and an environment that supports your professional and personal growth. For these reasons, BCU has been chosen as a Chicago Tribune Top 100 Workplace and a certified Great Place to Work.

Visit the link below to learn more about #LifeAtBCU:

https://players.brightcove.net/3101254895001/default_default/index.html?videoId=6013229634001

This position has a base salary range of 60,000.00 - 75,000.00 - 90,000.00 USD Annual. This range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience and time in the role.

Summary

This role will be responsible for planning, implementing, managing, and executing BCU's Organic and Paid Social Media and Reputation Management strategies to increase brand awareness and engagement, social following, and ROI profitability through competitive research, benchmarking, highly engaging messaging, audience identification, and paid amplification.

The role requires deep advertising/marketing experience and community management with social media and review site platforms, including but not limited to Facebook, LinkedIn, Instagram, YouTube, Twitter, Yelp, Google Reviews and more

Role and Responsibilities

• Develop and execute content, engagement, promotion, and conversion strategies for the social media space with the ability to establish and measure ROI for each.
• Design, create, and manage promotions and paid campaigns that integrate with BCU's overall marketing plan, developing a paid content and ad strategy across all BCU's owned and earned social channels with editorial calendars and syndication schedules.
• Collaborate with cross-functional teams, including Marketing, Social Member Care Team, Product Teams, and multiple areas across the business, to monitor and manage BCU's social channels and review sites for community activity, identifying key players, and coordinating actions to provide exceptional member care and enhance BCU's reputation and ratings on Facebook, Yelp, and Google Reviews.
• Leverage measurement tools to provide progress reports and mine insights, continually finding ways to improve results through testing and new initiatives, tying these back to business objectives and providing a clear understanding of the returns.
• Become an advocate for the company in social media spaces, engaging in dialogues, featuring reviews, and answering questions where appropriate.
• Manage our Surprise & Delight initiative for responding to positive feedback on social and review sites.
• Attract, interact, and grow targeted virtual communities that includes all BCU's stakeholder groups.
• Analyze social campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Compile data across social media platforms and create weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development.
• Monitor trends in social media tools, applications, channels, design, and strategy.

Qualifications and Education Requirements

• Bachelor's degree in communications, Marketing or related field required.
• Minimum 3-5 years of full-time professional advertising/marketing experience with social media and review site platforms including, but not limited, to Facebook, LinkedIn, Instagram, YouTube, Twitter, Yelp, and Google Reviews. Displays in-depth knowledge and understanding of each and how they can be optimized in different scenarios.
• Outstanding ability to source, craft and manage highly engaging content for social media and develop a successful paid ad strategy that aligns with the business's goals.
• Exceptional expertise in representing established brand voice and visual branding with excellent writing, design, editing (photo/video/text, Canva preferred), presentation and communication skills.
• Demonstrable experience with leveraging social media management and social analytics tools. (Experience working with Sprout Social and Social Studio a plus.) Agency management experience.
• Adequate knowledge of web design, web development, CRO and SEO, including keyword research and Google Analytics. Highly knowledgeable in the principles of "Search and Social."
• Intermediate level understanding of Excel functions (I.e. Pivot Table, chart building) and PowerPoint.
• Knowledge of paid online marketing and good understanding of major marketing channels.
• Possesses a positive, friendly attitude, and is a true team player - with the ability to collaborate and community across the org.
• Is detail and service oriented.
• Demonstrates winning social service techniques such as empathy, patience, advocacy, and conflict resolution.
• Ability to turn our audiences into members and our members into promoters.
• Passionate about audience growth and engagement, visual branding, storytelling, and collaborating and connecting with others.

BCU Shared Values. We act with INTEGRITY. We follow the golden rule without exception. We display COURAGE in our convictions. We drive innovation, reaching beyond boundaries and thoughtfully explore new horizons. We excel through COLLABORATION. By working as one, sharing information and seeking solutions, we deliver exceptional outcomes. We WOW our Members. We focus intensely on putting the member first, delivering extraordinary experiences that create lasting relationships inside and outside the organization.

Life at BCU. With a culture built off relationships and referrals, we're committed to creating the best work environment possible. From our casual dress code to flexible work arrangements, we've created a unique culture that supports a healthy work/life balance. For this reason and more, BCU has been chosen as a Chicago Tribune Top 100 Workplace. #LifeAtBCU

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.