Bioactive Product Marketing Senior Manager / Director

IMPACT - BRAND AND STRATEGY MARKET EXECUTION

• Build an omni-channel B2B and B2C marketing plan to increase Brightseed’s bioactive portfolio and fuel ongoing target customer demand, sales and co-marketing/labeling commitments. 
• Establish a marketing plan for clinician and health community affinity; develop content and communications aimed at enlisting support in clinical trials, customer demos and references, and medical meetings.
• Manage Brightseed’s ingredient brand positioning, messaging, visual identity, and co-labeling/packaging guidelines; partner with Brightseed’s design team and agency partners to advance ingredient branding and messaging. 
• Partner closely with Leadership, Product and Scientific/Medical Affairs teams on strategies, plans and messaging reviews.
• Develop comprehensive knowledge of market dynamics and trends, along with competitor strategies and marketing movements. 
• Act as a thought leader and market expert. 
• Bring innovative ideas and best practices to the table.
• Manage the bioactive product marketing budget and effectively allocate resources to meet OKRs.

IMPACT - INDUSTRY AWARENESS AND DEMAND GENERATION

• Execute outbound ingredient marketing activities for Brightseed’s portfolio of bioactive ingredients, including traditional media, digital media, email, etc.
• Lead Brightseed’s trade show program; identify key events and lead end-end activation of the Brightseed brand pre-show, onsite, and post-show.
• Develop and launch a series of ingredient demo products aimed at sparking B2B and B2C demand for bioactives. 
• Work in partnership with Brightseed’s Communications team to develop a launch plan for Brightseed bioactives, inclusive of influencers, chefs and other consumer health luminaries, and drive ongoing PR presence for Brightseed bioactives. 
• Determine key customers and sell-in co-marketing campaigns to drive brand value for Brightseed and its partners, and generate PR. 
• Determine key success metrics and report on the effectiveness of marketing initiatives in generating qualified leads, conversion, and overall value to sales; manage metrics using Hubspot CRM.

IMPACT - SALES TEAM ENABLEMENT

• Develop target buyer personas and a comprehensive portfolio of sales-marketing collateral (e.g., presentations, one-pagers, case studies, etc.) in collaboration with Marketing and Product teams. 
• Represent Brightseed’s brand and marketing objectives at sales meetings; present joint product concepts and co-branding ideas; drive adoption of co-marketing campaigns and momentum with customers.
• Support bioactive ingredient sales team on an ongoing basis to develop customer collateral, presentation materials, and talking points for key sales moments and meetings.

THE EXPERIENCE YOU WILL NEED

• Senior Manager - Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.
• Director - Typically requires a minimum of 15 years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
• Above years of experience of in-house B2B health ingredient marketing; previous marketing experience required with consumer health, B2B food & beverage, and/or ingredient companies. B2C marketing experience is a plus.
• Deep understanding of consumer trends in multiple industries, focused on nutrition, health and science. 
• Proven track record of sales-generating marketing results; deep understanding of sales lifecycle and marketing to sales funnel.
• Self-starter and strategic, creative thinker with a history of pushing for deadline-driven results.
• Willingness to staff trade shows and travel based on marketing plan. Comfortable working in a fast-paced startup environment, able to influence across the organization.

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at time.