Blender Bottle Brand Marketing Associate

Company Description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Job Description

The Brand Marketing Associate will be responsible for assisting and supporting the management of our BlenderBottle brand. This will include driving projects from inception to market launch, conducting detailed analyses of the product lines and customer base, implementing effective marketing strategies to drive sales, and managing the creation of related marketing materials.

Responsibilities:

• Create purpose-driven brand/channel strategies for brands that drive significant and sustainable brand growth
• Collaborate with cross-functional team on the launch and marketing of new product lines
• Partner with Social and Digital teams on consumer-first communication tactics, brand collaborations, partnerships & influencers
• Coordinate with Product Development and Sales on product pricing and packaging strategies
• Develop a deep knowledge and understanding of target markets and opportunities, and effectively communicate competitive advantages
• Lead strategy execution of brand building, innovation, and/or business model ideas to hit financial and volume targets in collaboration with cross-functional team
• Collaborate with experts across 4Ps to assess and evaluate solutions, orchestrate annual plan, and ensure execution across 4Ps is consistent with brand foundation
• Understand consumers and work with data to unlock key business insights for product innovation and marketing messaging
• Conduct market research, monitor competitive activity, and identify consumer needs
• Lead commercialization of product initiatives that deliver annual brand plan

Qualifications

Minimum Qualifications:

• Bachelor’s degree (business, marketing or related field) and/or 2+ years of work/internship experience
• Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience (industry agnostic)
• Skills: Financial acumen, strategy, leadership
• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
• Excellent written and verbal communication skills
• Self-starter with ability to work with minimal supervision
• PC skills required, including experience with Excel and PowerPoint.

Preferred Qualifications:

• Strong analytic ability to translate data into meaningful insights and action
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Understand P&L mechanics and how to impact topline and bottom-line drivers
• Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
• Ability to determine how to use 4Ps to achieve brand strategy and goals
• Demonstrate comfort and capability with brands in all stages of growth
• Ability to influence and inspire direct and cross-functional team

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.