Brand Activation Associate

Position Type: Full-Time (onsite) 
Location: Detroit, Michigan 

About us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well loved. Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand. 

Position Summary 

The Brand Activations Associate is responsible for the management, coordination, communication, and execution of events and brand activations. A few exciting projects that you will help bring to life will be panel discussions and pop-up events. This position will report to the Director of Brand & Partnerships. Proactivity, organization, and agility will be essential for this position!     

Key Responsibilities 

• Planning, organizing and delivering an agreed number of complex events and activations over a 12-month period following the creative provided by the VP of Creative Design and Director of Brand and Partnerships. 
• Day to day planning of multiple events and brand activations running in parallel.  
• Negotiating event/activation dates, venues, prices, contracts in a timely manner to achieve best value and terms 
• Undertake venue research as required, arranging and attending site visits to assess suitability of venues. 
• Produce detailed project plans outlining deliverables, key dates, deadlines and budget tracking 
• Building relationships with key internal and external stakeholders  
• Managing suppliers for each event ensuring quality of service whilst being mindful of keeping to costs 
• Executing events and activations from end to end in a highly organized manner insuring they’re tracked and managed end to end.  
• Supplier and vendor management and outreach  
• Supporting the Director with ideation for events and activations, deck creation where needed. 
• Meeting with proper parties to ensure all elements are covered and see it to the creative vision becomes a reality. 
• Sourcing as requested from the creatives. 
• Executing and problem solving 

Key Soft Skills 

• Written & verbal Communication 
• Relationship building & networking  
• Proactive/ takes the initiative 
• Negotiation  
• Adaptable & ability to prioritize 
• Organization & time management  
• High attention to detail  
• Problem solving 

Key Hard Skills 

• Microsoft office suite (Word, PowerPoint, Excel, Outlook) 
• Project management tools 

Qualifications 

• Bachelor’s degree in Marketing, Business Administration, or related field 
• 3+ years of event coordination/activation experience for a consumer goods brand 
• 2+ years of project management experience 
• 1+ years of retail fashion experience 
• Experience leading presentations & experiential/promotional events and marketing campaigns
• Domestic travel required (20%) – must have valid drivers license and reliable transportation

Sampling of Total Rewards Program: 

• Compensation type: Salary
• Compensation:
  • Compensation can be negotiated based on previous experience & qualifications
  • STIP (short-term incentive plan) eligibility
• Paid Time-off:
  • 10 Corporate Holidays 
  • 15 Vacation days (accrued)
  • 2 Volunteer days
• Benefits:
  • Medical, dental & vision - click here to view our full package! 
  • 401k with company match 
  • Employee assistance program 
  • Pet Insurance
  • Merchandise discounts
  • Complimentary employee watch

• HR Phone Screening - 30 minutes via Microsoft Teams (camera off)
• Technical Interview with Hiring Manger  - 1 hour via Microsoft Teams (camera on)
• Take home assignment - 30minutes -2 hours of work
  • note: select positions may not require a case study assignment
• Final Interview with Panel - 1 hour via Microsoft Teams (camera on)

*The general hiring process can be found above, however Shinola reserves the right to change the process as needed. 

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.   
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned.
This job description does not constitute a contract of employment and Shinola may exercise its employment-at-will rights at any time.

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