Brand Activation Team

Job Description

Brand Activation Team

Job Purpose

This position will represent altafiber at events (community, sponsorships, etc.) in order to activate the altafiber brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of altafiber and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on altafiber products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the altafiber retail stores.

Essential Functions

• Merchandise execution / event handouts

• Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities

• As needed Retail or Field sales team marketing support
• Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
• Assist with retail and community/event signage and sales support execution

• Marketing execution assistance for mobile stores and vehicles
• Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
• Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the altafiber brand
• Brand Activation support for company sponsored events and facility sponsorships (i.e. concert venues, sporting events, community events and trade shows) to bring the altafiber brand to life in a fun and engaging way
• As needed assistance with Company Mascot appearances
• Assist with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)
• Experiential marketing execution (examples include facilitating Virtual Reality, product demos, interactive displays, etc)
• Pickup, transport and return of supplies and equipment for marketing events and community outreach
• Responsible for some expense reporting (parking, mileage, etc.)

Experience/Background

• No previous marketing experience required , but background or interest in marketing, sales or service experience is a plus

Education

Four years of high school or equivalent

Special Knowledge/Skills

• Proficient in basic computer skills, access to email for communications
• Strong oral communication skills
• Strong organizational and time management skills
• Ability to work independently or in a team environment
• Work with high level of integrity, maturity, and professionalism
• Effectively manage multiple tasks and functions simultaneously
• Strong attention to details and commitment to accurate execution
• Basic Knowledge of altafiber products and services
• Collaborative and flexible team player

Miscellaneous

• This role will require travel in the Greater Cincinnati/Dayton area, must be able to provide own transportation
• Valid Driver's license and auto insurance required / may require driving company vehicles

About Us

Altafiber has been connecting what matters for more than 150 years. We are a leading technology company that delivers integrated communications solutions to residential customers and end-to-end IT solutions to business customers across North America. Our 4,300 employees across the United States, Canada, India, and the United Kingdom help the world connect, and support the communities we serve through an extensive fiber network and cloud-based solutions. We are focused on building and maintaining a diverse team of employees who are committed to delivering an outstanding customer experience. We call the communities we serve home and giving back to these communities is an important part of our culture. Altafiber offers amazing Employee Volunteer Program, Employee Resource Groups, and organized corporate community service events that further strengthen our community relationships.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, age, disability, religion, sex, sexual orientation, gender identity, gender expression, protected veteran, military status or any other characteristic protected by law.

Additional Information

We were made aware of an employment scam in which a third-party is creating false communications under the altafiber name. We want to reiterate that altafiber never seeks payment from job applicants and only reaches out from @altafiber.com email addresses