Brand and Consumer Experience Manager

About us

At ExxonMobil, our vision is to lead in energy innovations that advance modern living and a net-zero future. As one of the world's largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for.

The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies.

We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society's evolving needs. Learn more about our What and our Why and how we canwork together.

About Houston

ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions and Low Carbon Solutions businesses and their associated service groups. The facility opened in 2014 and accommodates more than 10,000 employees and visitors.

By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company's ability to attract, develop and retain the top talent in the industry.

The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston.

The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world's top academic, research, and corporate facilities.

Learn more about what we do in Houston here

What role you will play in our team

The Brand and Consumer Experience (BCX) Manager leads our Consumer Experience Design efforts in the automotive motor oil, eCommerce, and automotive enthusiast lifestyle spaces (e.g. motorsports, content, and events). The role has three direct reports as well as indirectly guides over 25 cross-functional and agency resources to support those efforts. The team has strategic importance with our 3-year-plan ambitions to grow our known audience by establishing Direct Consumer (DTC) offers to elevate our brand and engage consumers beyond just infrequent oil changes and promotions to capture their lifetime value. Candidates need to have existing experience and proven strengths that can manage brand, innovation, technology, digital marketing, strategic partner management and eCommerce.

What you will do

• Lead Audience Development and Online-to-Offline (O2O) Pods to modernize our marketing organization, shift to direct consumer engagement, and stitch together the consumer journey across teams.
• Build expertise in brand strategy for the portfolio of Consumer brands including Mobil 1 and leverage our offers and sponsor assets to build our consumer database and audience.
• Responsible for building a Direct Consumer offer for Mobil 1 Community members by leveraging our Brand and OEM Partners to curate exclusive content, access, events, and benefits beyond just our products.
• Guide O2O Pod focused on growing our leadership in eCommerce and online shopping experiences across third party marketplaces (Amazon.com, Walmart, etc.) and build our Mobil 1 owned online store.
• Orchestrate the BCX offer roadmap for digital investment needs and become an expert in "agile" operating models working with Digital Transformation and ExxonMobil IT to bring the offers to life.
• Owns the overall Marketing Technology roadmap and team will secure strategic partnerships to accelerate both our audience development and technology ambitions including with key ecosystem players.
• Manage a multi-million marcom budget to drive results.

About you

Skills and Qualifications

• 7+ years of experience in Marketing, Design, and Technology fields.
• Proven results transforming cosumer businesses with technology and data.
• B.S. or M.S. as foundational background.

Preferred Qualifications/ Experience

• Brand and business model strategy strengths.
• Design strategy, experience design, and innovation skills .
• Technology, digital marketing, strategic partner management and eCommerce.
• Business and commercial acumen (for partners and business cases).
• Strong coaching / people development skills /Supervisory skills.
• Effective communications, ability to influence without authority.
• Experience working with agencies in prior roles a must.
• Marcom budget management.

Your Benefits

An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you:

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life.
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match.
• Workplace Flexibility: We have several programs such as "Flex your Day", providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work.
• Comprehensive medical, dental, and vision plans.
• Culture of Health: Programs and resources to support your wellbeing.
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you.
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you.

More information on our Company's benefits can be found at www.exxonmobilfamily.com.

Please note benefits may be changed from time to time without notice, subject to applicable law.

Stay Connected With us

Learn more at our website

Follow us on LinkedIn and Instagram

Like us on Facebook

Subscribe our channel at YouTube

Employee equal opportunity

ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

Nothing herein is intended to override the corporate separateness of local entities. Working relationships discussed herein do not necessarily represent a reporting connection, but may reflect a functional guidance, stewardship, or service relationship.

Exxon Mobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and terms like corporation, company, our, we and its are sometimes used as abbreviated references to specific affiliates or affiliate groups. Abbreviated references describing global or regional operational organizations and global or regional business lines are also sometimes used for convenience and simplicity. Similarly, ExxonMobil has business relationships with thousands of customers, suppliers, governments, and others. For convenience and simplicity, words like venture, joint venture, partnership, co-venturer, and partner are used to indicate business relationships involving common activities and interests, and those words may not indicate precise legal relationships.