Brand and Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Visa brand is one of the most powerful brands in the world. We connect consumers, businesses, banks, fintechs, developers to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa’s promise to clients, partners, consumers and employees. The brand is known for trust, security and globality.
In Marketing our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.
Visa is seeking a Manager B2C and B2B Marketing. The role involves supporting the planning, development, and execution of the brand marketing activities of Visa Turkey

• Support the delivery of all Visa brand and B2C activities in Turkey, including brand marketing, digital/social media, and sponsorship activation.

• Help deliver the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences, solidifying Visa’s positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for Visa.

• Partner with key internal stakeholders to enhance brand positioning to drive relevance and preference across Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms.

• Be a champion for the positioning of the Visa brand in the market, with internal and external stakeholders.

• Leverage our top sponsorship properties (i.e., FIFA, Olympics, UEFA Women’s Football) through creating engaging marketing programs that win with consumers and clients.

• Communicate regularly with leadership in the market and successfully navigate the diverse and dynamic business environment.

• Oversee complex local projects in partnership with stakeholders within and outside of the function, including Legal, Sales, Finance, and agencies.

• Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement.

• Prioritize digital marketing actions, incorporating AI/Machine Learning.

• Adapt global frameworks for market-level impact.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:
• Results-oriented marketer with experience with world-class brands.
• Strong business acumen with strategic thinking and communication skills.
• A track record in creating work that drives preference and differentiation.
• Experience in the fundamentals of marketing and with a clear commercial focus.
• Self-motivator and strong collaborator with a pioneering spirit.
• Excellent written and verbal communications and ability to communicate to a
diverse customer audience, including internal audiences and external partners.
• Experienced in working with agencies, partners, suppliers, and other vendors,
including driving creative teams to go above and beyond.
• Experience in marketing in social, gaming or music industry preferred.
• English proficiency essential
• Educated to degree level or equivalent professional experience.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.