Brand Channels Manager - Jamba

Essential Functions

• Digital Channels
  • Digital Content:
    • Collaborate with creative, public relations, social media, local marketing, Customer Engagement, operations and franchisees to deliver a best-in-class digital channels experience that drives sales, in partnership with the GoTo Foods Digital Team
    • Develop relevant marketing programs to translate brand story to digital environment and align with integrated marketing strategy

  • Digital Channels
    • Co-lead and manage the execution of owned brand channels, initiatives and updates including CRM (email, push, rich messaging, SMS, etc.), website, online ordering, and future mobile app and loyalty program, manage overall development of creative approval and messaging in partnership with Customer Engagement Team.
    • Manage ongoing loyalty planning and offer deployment coordination, aligning with brand strategy goals and objectives to drive sales, customer retention, frequency, and customer life-time value.
    • Drive sales, customer retention, frequency and value through successful creation and execution of digital marketing campaigns.

  • Franchise Support:
    • Collaborate with Brand Operations team to evaluate impact of all new marketing and technology programs on franchisee, team member and store level operations. Develop Standard Operating Procedures and training materials for all new program deployments.
    • Provide new store opening support and onboarding for franchisees for all brand channels (online ordering, loyalty, 3PD, etc.) as needed, in partnership with enterprise and field teams.
    • Manage and update local restaurant listings and landing pages as needed, through enterprise partnership with Yext

  • Delivery & Off Premise
    • Develop, implement, and maintain strategies that support adoption of multiple 3PD vendors within restaurants to maintain and grow sales.
    • Plan and execute delivery campaigns and promotions that align with brand goals and overarching brand campaign objectives.

• Planning, Performance & Tracking
  • Review new technologies and keep company at forefront of development in off premise and digital marketing. Suggest optimization methods to applicable teams (Category, Enterprise, Brand) to improve Guest Experience
  • Ensure smooth operations of all digital channel tools and applications.
  • Help to troubleshoot franchisee and store issues as needed in conjunction with Retail IT and Digital team
  • Measure ROI and KPIs associate will all project and long-term brand plan. Tracking performance for all Brand Channels (online ordering, loyalty, 3PD) and campaigns via regular reporting to Brand leadership

• Relationship Management
  • Build effective working relationships with franchisees & vendors to translate franchisees' needs into action
  • Maintain vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.
  • Develop, communicate and present materials to support Field team and brand leadership as is relates to off-premises initiatives, as well as demand generation, acquisition and loyalty driven efforts for digital campaigns

Job Summary

The Brand Channel Manager provides expertise to drive off premise, demand generation and digital marketing efforts to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms and assess business and technology needs for CRM/Loyalty program implementation. This position manages the implementation of off premise initiatives including first and third-party order & delivery and digital marketing programs, and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through digital channels. The position reports to the Digital & Brand Marketing Director and contributes to the development and dissemination of off-premise strategy to the brand team and cross-functional teams.

Education

• Bachelor's Degree, Business Administration with an emphasis on marketing or project management (Preferred)

Work Experience

• 5+ years of any combination of experience and/or education in marketing, marketing technology, demand generation, business administration, e-commerce, off premise sales or related field (Required)
• Retail, restaurant, hospitality, food or beverage experience (Preferred)
• Experience working with digital platforms (Punchh, Cheetah, Yext) and off premise delivery vendors preferred (OLO, UberEats, DoorDash or other).
• Experience working with catering platforms a plus (Monkey Media, EzCater).
• Experience working within franchise organization a plus

Skills & Abilities

• Strong project management skills with ability to drive projects and/or campaigns forward to completion while remaining highly organized and detail-oriented
• Data driven and can support decisions with insights and analytics
• Results oriented with ability to translate strategy and business objectives into actionable plans and measurements
• Ability to work well under pressure with meeting deadlines in a high-volume environment
• Comprehends technology concepts and can access and translate effectively across multiple teams
• Communication skills that create positive impact and engagement (written, verbal and presentations).
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
• Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues