Brand Content Lead

Are you interested in joining a rapidly ascending FinTech company to drive its next phase of growth? If so, Avant is looking for you. We're building a best-in-class marketing organization, and there's a lot of opportunity to grow your skills and your career here. Come join us!
Avant is a credit-first financial technology company that provides access to innovative financial solutions, including personal loans and credit cards, championing customers on their financial journey. Through a combination of technology, analytics, and superior customer service, the Avant platform is designed to serve the non-prime U.S. consumer, largely underserved by traditional financial institutions.
Avant is looking for an experienced senior copywriter to lead the content strategy, development and execution of our marketing and brand team. This position will create content that supports our brand vision, builds customer relationships, and demystifies personal finance in an authentic and empathetic way.
What you will do at Avant:

• Write content for all marketing channels. Website, email, app interstitials, social, comms, blog, UX/UI, etc.
• Define and document content strategy for the Avant brand including content patterning and message hierarchies
• Build out internal resources for content best practices to ensure consistency across the organization
• Create and refine content workflows
• Activate the Avant voice consistently and intentionally across channels and comms
• Translate SEO keyword outlines into compelling on-page content
• Simplify complex topics for customers and internal stakeholders with fastidious writing, grammar, and proofreading skills
• Collaborate cross-functionally with financial product, marketing, development, SEO, and product design teams to create content that resonates and converts
• Maintain Avant support center articles with special attention to customers pain points
• Create content and experiences that engage, retain, and move our customer's financial lives forward.
• Ideate, pitch, write, refine, optimize, repeat.

Why you are a fit for Avant:

• 4+ years of experience in content writing and/or content strategy for financial services marketing and comms
• You've worked closely with content management tools. Contentful or headless CMS experience is a plus
• You can own and manage multiple work streams across products, including defining requirements, scoping, and consulting stakeholders
• You have a killer portfolio that showcases your versatility as a content strategist and a strong ability to tailor your tone of voice to resonate regardless of the format
• You have a solid understanding of full funnel marketing
• You compulsively fact check, spell check, and rely on data to drive decision making
• Familiarity with SEO best practices
• Ability to execute content quickly, independently, and under limited supervision
• You have familiarity with design tools like Creative Cloud and FIGMA
• Your communication skills are unmatched and you thrive in a hybrid work environment
• Your personal motto is "the devil is in the details"
• You understand the weight of your contribution to the larger team and look for any opportunity to collaborate, support others, and share ideas
• You're passionate about Customer Experience
• You have a discerning and curious disposition and are excited by the idea of building a best in class marketing department.

Check out our Avant Blog!
We believe that a diverse set of backgrounds and experiences helps us create the most innovative solutions for our customers. We invite you to apply to our positions even if you do not meet 100% of the qualifications listed in the description. If you're passionate about our mission and aligned to our values, we hope you'll come contribute to our awesome culture.
Why Avant is the place for you:
At Avant, we believe our values make a difference:
Authenticity. We show up to work as our whole selves and make sure others can too.
Collaboration. We can only succeed when we do so as a team.
Problem-Solving. The harder the problem, the more satisfying the solution.
Customer. We are all owners of the customer experience.
Initiative. Plan. Adapt. Get Sh!t Done.
We believe that great ideas come from anyone and anywhere, that everyone is an owner who drives change, and that we have more fun when we work together. We're problem solvers who love collaborating with intelligent and highly-motivated people to reshape the face of digital banking. Avant offers terrific perks and benefits, fun social events with employees who actually like hanging out together, and a flexible growth environment where trying your hand at new projects and being the active owner of your career path is encouraged and supported.
Some of our benefits include:

• Choice of great Medical, Dental, and Vision Insurance Plan options
• 401(k) Match
• Unlimited Paid Time Off
• Flexible Work Environment
• Generous Paid Parental Leave
• Lunch Allowance (Fooda) and In-office Snacks
• WFH Stipends for our Remote Employees
• Access to LinkedIn Learning for Professional Development
• No Meeting Wednesdays - (a.k.a. planned time to Get Sh!t Done)
• Summer Fridays
• Fun In-Office and Virtual Social Events
• And who doesn't love the swag

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date or before working in or visiting our Chicago office. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. Subject to applicable law and requests for accommodation.