Brand & Content Strategy Senior Manager

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Content Management Director

Zayo is seeking a creative, detail-oriented Content Director. In this role, you will lead our content and creative marketing team with a focus on developing our content strategy and producing high-value content for our growing technology business. This will be pivotal to driving results toward two of our key marketing goals - increased brand awareness and increased lead engagement and conversions by producing high-quality, data-driven, educational, and actionable content. 

You will partner with internal stakeholders within Revenue Marketing, Sales, Customer Marketing, Product Marketing and Executive Leaders to help develop a content strategy that drives engagement and leads across all channels. Once the strategy is defined, you will be responsible for creating the roadmap for implementing the content strategy, including mapping out budgets, timelines, and all the big-picture details. 

Responsibilities

• Lead all content development for Zayo, including writing and concepting, visual and experience design, video production and more.

• Build and nurture a high-performing content and creative team.

• Develop the content marketing strategy and editorial plan to meet the business objectives, leading a team of content marketers to execute the editorial plan.

• Participate in agile marketing squads to integrate content into marketing campaigns that drive demand and prospect engagement.

• Develop and drive the content production workflow and approval processes by collaborating subject matter experts and demand generation to ensure content delivery is on-track to meet deadlines.

• Steward content through its respective lifecycle and to ensure “content hygiene”, identifying when content needs to be updated or archived.

• Partner with the Brand Strategy team to drive the creative expression of the Zayo brand across touchpoints and provide creative direction and leadership for Zayo’s in-house and outsourced creative teams.

• Establishes standards for production, productivity, quality, and client service.

• Manage creative resources including content specialists, designers, writers, and other agency personnel to ensure timely production of all content.

• Collaborate with Digital Marketing to employ best practices to optimize digital content performance.

• Measure and optimize content on an ongoing basis, pulling insights from various sources including but not limited to: web analytics, landing page analytics, social media analytics, and content analytics.

• Serve as a liaison between stakeholders and the creative team.

Qualifications

• Bachelor's Degree, Journalism degree preferred 

• 8+ years of experience in B2B content marketing 

• Leadership skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results to drive brand growth and content performance KPIs

• Deep understanding of brand style and key messages, with experience effectively interpreting them to develop strategy, concepts and experiences

• Must be an expert in integrated marketing communications tools and techniques and ability to execute in Agile Marketing process

• Ability to think creatively and translate ideas into digital content

• Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicating it

• Self-starter who values teamwork and brings positive attitude to work

• Ability to analyze and present content performance

• Skills in graphic design with a good sense of layout best practices

• A strong, decisive decision maker

• A people person with excellent interpersonal skills

• Able to handle the stress of multiple high-pressure deadlines

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Please note, in accordance with Zayo's commitment to providing and maintaining a workplace free of recognized hazards, all U.S. and Canadian employees and any employee, vendor, customer, or visitor who enters a Zayo office or facility in the U.S. and Canada must be fully vaccinated against COVID-19 and provide proof of such vaccination. If you are hired by Zayo, you will be required to provide proof of vaccination or have a valid religious or medical reason not to be vaccinated.