Brand Content Writer

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bulk bags of highly-processed mystery pellets with a personalized subscription service that sends healthy, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. 

To date, The Farmer’s Dog has delivered over 200 million meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Farmer’s Dog is looking for someone to join our growing brand function. Our aim is to create the best available content on living happy, healthy lives with dogs, and to distribute it in the formats and places our audiences will find it most useful. In this role, you’ll conceive and write content for our digital magazine, for all social media platforms, for editorial and promotional email campaigns, product pages, and for things we haven’t even thought of yet.

The Brand Content Writer will ensure that anytime a dog lover is searching for an answer on dog care, we are there with the best, most trustworthy information and advice. You’ll help position us as a friendly authority on caring for your dog. You'll help us rank #1 in search, but you’ll also help create content that gets media attention, and solves problems for people.

• Contribute day to day in conceiving and writing content for all our channels including our digital magazine, newsletters and marketing emails, and our social channels.
• Work on organic, product-driven, and paid content.
• Taking the lead on developing ideas at all levels of ambition—from responsive, quick hits, to major, long-lead series.
• Develop content that will appeal to new audience segments and bring our point of view to a mainstream audience, and content that will turn our existing leads into customers and customers into lifelong loyalists and advocates.
• Create SEO-forward content ideas based on search trends, what’s happening in culture, and keyword strategy.
• Write and edit content ideas in text, infographic, video, and other formats. You’ll write everything from deeply researched, long-form articles on dog health for our Digest magazine, to captions for social posts and user-centric promotional email copy.
• Help to build our content calendar. This means deciding stories we should be writing/producing and then writing/producing them.
• Contribute to creative ideation and write for our paid ad campaigns.

• You have 5+ years working in an editorial capacity at a publisher, a publisher’s brand studio, or at a content agency as a writer, writer/editor, or copywriter.
• You have experience in writing research-driven, readable, lively content in many formats (including blog posts, social posts, video scripts, email).
• You’re as comfortable writing a blog post on a serious canine health topic as writing subject lines for promotional emails.
• You are steeped in SEO knowledge and have used SEO tools like Moz, SEMRush.
• Experience in the pet world ideal, but not necessary. Experience writing on topics related to science, health, or business preferred.
• You have outstanding verbal and written skills, and painstaking attention to detail (you’ll research the smallest detail to get it right).
• You have a strong personal interest for dogs (#mustlovedogs #longlivedogs).

We support our team members with the flexibility to thrive, professionally and personally. All hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday.

NYC and Florida: Employees are required to be vaccinated against COVID-19 (in accordance with the CDC definition of vaccination) and provide proof thereof in order to work on-site at the New York City and/or Florida offices, unless the employee has an approved exemption (per state/local law) in place prior to the employee's start date.

Nashville: TFD requests that employees provide proof of vaccination on a voluntary basis prior to working on-site at the Nashville office, in line with local legislation.

The above RTO guidelines and vaccination policy is based on current local COVID-19 guidelines and is subject to change. We strongly encourage employees to take every necessary precaution to prioritize the safety of yourself and of those around you.

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

#LI-MF1