Brand Copywriter, Digital

About Harry’s 

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

About the Team

Harry’s is seeking a strategic copywriter and strong collaborator to work on all digital brand creative with a focus on creating digital content for the direct-to-consumer (DTC), retail, and social teams. Our mission is to build personalized experiences that make our customers’ lives easier. We hone-in on customer needs, ideate the best product and design solutions to serve them. We’re a team that partners cross-functionally to deliver customer-centric experiences and are always looking to make their daily routines more enjoyable. 

About the Role

The copywriter’s job is to create compelling copy, from social posts to product pages to one-off emails. They’ll partner with designers to support the broader marketing team in day-to-day copy requests. 

The copywriter will be motivated by developing copy that communicates Harry’s key value propositions, drives effective business results (as measured by the DTC and brand creative teams), and exudes Harry’s charisma. They enjoy managing the quality of all copy deliverables to ensure they meet Harry’s high standards, and have an ability to give and take creative feedback and constructive criticism. They are naturally curious and passionate about the brand and storytelling journey and desire to work within a cross-functional team to deliver an amazing product.

What you’ll accomplish:

• Landing Pages: Lead copywriter for landing page development process, includes: concepting and creating content that ties directly to campaigns, so that customers who visit Harrys.com have a seamless experience.
• Email Marketing: Develop copy for lifecycle emails—including transactional emails, win-back campaigns, product replenishment, SMS copy and promotional banners—as well as one-off emails.
• Web Product: Collaborate with the DTC team and Retail team to write all website copy including product description pages (PDPs) and directional copy through the Harry’s brand voice to create an intuitive user experience. 
• Social Media: Supporting organic social team on crafting post copy across Instagram, YouTube, TikTok and Facebook. 

This should describe you:

• 2-3 years experience writing copy in an e-commerce or performance marketing
• Impeccable and multifaceted copywriting, copy editing and proofreading skills
• Deep understanding of advertising with a strategic approach to the creative process
• Ability to manage multiple priorities, internal workflow, deadlines and stakeholder expectations
• Strong project management and problem-solving skills: experience working cross functionally with creative, retail (or merchandizing), and marketing teams to deeply understand briefs
• Comfortable having work evaluated based on performance metrics
• Empathy for the customer and their interaction with the brand 
• Organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment
• You are a learner, who is always seeking to improve yourself and the world around you
• You thrive on direct, honest, and supportive communication
• You are always thinking about how to help the teammates around you excel
• You have a good sense of humor—we take our work seriously and not ourselves 

Here's who you'll work with: 

• Reporting to the Head of Creative Comms  with strong mentorship from Brand copywriting team (Senior copywriter and PT copy director)
• The Direct-to-Consumer (DTC) and Creative Comms teams
• The Harry’s Marketing team

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $71,200-$89,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

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