Brand Creative Director

At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

MyFitnessPal is looking for a passionate Brand Creative Director who can help us shape the future of the MyFitnessPal brand. You will drive MyFitnessPal’s look, feel, and tone across all consumer touchpoints and be creatively responsible for how the brand expresses its values, purpose, people, and product. This influential role will grow and lead our team of marketing creatives (copywriter, graphic and production designers, etc.) from creative strategy to brand-right ideation, and finally consumer-focused execution.

You will lead creative strategy, brand narrative, digital and social media, brand experience, art direction and copy messaging to create meaning, not just content, for our audience. You will have complete oversight of the marketing look and feel, budgetary, structural, and agency and partner responsibilities.

The ideal candidate will be actively engaged with creative culture, is able to express a cultural perspective in their approach and brings years of experience and passion for building brands and product design. You will have a blend of creative vision and business sense, with the ability to challenge the status quo and extract the uniqueness of MyFitnessPal. This role is essential to our team and is at the center of how we shape brand expressions, elevate, and evolve the MyFitnessPal brand. You will report to our CMO.

• Lead a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and producers
• Ensure consistent and brand-right creative concepts and executions with an accurate reflection of brand values, purpose, and vision
• Work with internal and external strategic and creative partners to create expressions that generate brand awareness, customer engagement, and ultimate product conversion
• Refine and manage marketing’s creative process from concept to completion
• Translate business and marketing objectives into clear creative strategies
• Mentor, lead, and continually develop creative team members to foster a collaborative, creative work environment
• Build, lead, and review work of the creative team in the production of digital and analog marketing collateral (Email, Blog, Organic Social, Paid Social, Homepage, potentially CTV)
• Spearhead and manage content strategy for both small-scale projects, seasonal campaigns, and long-term brand health, harnessing strategy, digital and brand design, compelling content, and technology
• Develop internal marketing campaigns and activations that translate marketing objectives across business partners into clear and motivating creative strategies
• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
• Be a hands-on designer when required
• Help set the organization’s vision and actively align efforts to achieve success, create team assignments, and actively engage team members to achieve goals
• Promote the team’s mission and goals internally and externally
• Live our core values in all you do:
• Be Kind and Care
• Live Good Health
• Be Data-Inspired
• Champion Change
• Leave it Better than You Found It
• Make It Happen

• 8+ years of experience building amazing brands
• Extensive experience in both paid and organic social media with a focus on video content development, treatment creation, directing and editing
• Passionate for social media, particularly expressing concepts in video, and are able to provide best practice guidance all major platforms including Instagram and TikTok
• Capable of juggling multiple projects and priorities
• Background in design, brand communications
• Experience concepting, designing and art directing campaigns across marketing channels and digital media, with a focus on video/motion and still photography
• Goal oriented, with demonstrated success in managing through ambiguity and change in a fast-paced, complex environment
• Strong critical-thinking, problem-solving and strategic-thinking skills to synthesize, develop, present and build consensus around clear and concise recommendations
• Positive thinker always looking to help make things better
• Bonus points if you have a passion for health & wellness

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.