Brand Creative Lead

What is Exoticca

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.
We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

What about the Branding team?

As a Brand Creative Lead you are responsible for how we creatively bring the Exoticca brand to life. You have experience in omnichannel creative concept development and production:

• You’ll be overseeing the creative output of the Creative team and managing the end-to-end execution of paid and non paid campaigns plus foundational content creation/assets.

• You’ll make sure that the Exoticca brand is consistent across all touchpoints, from online to offline and that all creative content/assets build a global brand presence but capture local market nuances when needed.

• You’ll work closely with your Brand Lead and the Creative Project Manager to ensure that the Integrated Marketing briefs are strategically correct and have clear audience insights, research and data to back it up, and a balance between short term sales objectives and the longer-term brand building of the Exoticca brand.

• You’ll oversee and lead the internal creative teams and third-party agencies.

• You will be responsible for ensuring assets are implemented correctly in every channel and platform and produced to Exoticca's high quality creative standards.

• You have a passion for nurturing relationships, managing and mentoring creatives, and can use that rapport to align teams around a common creative vision. You’ll also be leading and overseeing a team of Creatives.

Which will be your main responsibilities:

● Work with the Branding team to deliver quality Integrated Marketing briefs, and on each responsibility) transform these briefs into outstanding creative assets that deliver against the brief and business objective.

● Oversee and manage the development of the creative material with your creative teams and define the best creative approach that is relevant for our defined audiences for each project and allocated budget.

● Monitor and lead the creative process (ideation, production, and distribution of content assets, and adaptations), responding to timings, supervising the work, selecting and prioritizing creative proposals and maintaining the expected standards of creativity and quality.

● Bring to life the creative concepts which deliver on commercial needs, campaigns, promotions, product launches.

● Ensure all communications material deliver benefits to our defined audiences (B2C and B2B)

● Own the creative identity of Exoticca, ensure we cut through the clutter, differentiated and memorable

● Ongoing creative optimisation of assets. Using performance data to ensure we have the right message, in the right market, and in the right channel for the right audience.

● Bring proactive creative ideas to the table for rolling content programmes which align to our brand and sales goals.

● Manage and mentor the creative team, keep them inspired and help them reach their creatives goals and aspirations

• Experience (6+ years) in agency or in-house creative team
• You’ll need to be an expert storyteller, creating compelling narratives both copy and visual, in a new and exciting industry.
• Articulation of the creative approach internally is key – ability to influence stakeholders at all levels is essential.
• Knowledge of media formats and creative best practice channel and UX/UI knowledge is a plus
• You’ll need a keen eye for detail, visual layouts and copy.
• The ability to stay calm and positive under pressure.
• Self-motivated to get the best possible result; ability to overcome challenges.
• A critical thinker that can challenge a brief, an empathetic creative, a confident communicator and influencer, with experience mentoring/guiding other creatives

• Competitive compensation package in line with job responsibilities and experience.
• Additionally, we propose the use of flexible compensation management for diet, transportation, and private health insurance with Cobee.
• Hybrid work model: Offices in Barcelona city.
• Permanent contract from the start.
• Travel packages at reduced prices!
• Referral bonus, if you bring people as talented as you.
• Unlimited coffee, team lunches, English lesson, bi-anual company parties.
• And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization!.

Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences! This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.

Exoticca es una empresa que ofrece igualdad de oportunidades. La diversidad y la inclusión son nuestro núcleo. No discriminamos por motivos de raza, color, religión, estado civil, edad, origen nacional, ascendencia, discapacidad física o mental, condición médica, embarazo, información genética, género, orientación sexual, identidad o expresión de género, condición de veterano, o cualquier otro estado protegido por la legislación europea, nacional o local.
En cumplimiento con el LISMI, esta posición queda reservada para personas con discapacidad mayor del 33%.

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