Brand Designer

The Role

Bobbie is looking for a passionate, enthusiastic Brand Designer to help support our Creative Studio team within our Marketing organization. At Bobbie, the Brand Designer will help solve creative problems across multiple channels with a strong understanding of brand voice, audience and strategy. This role will help shape Bobbie’s brand experience through research, creative exploration and quick iteration. 

What you will do: 

• Define and create a visual language as an extension of the brand (illustrations, icons, colors, typography, animations, etc.).
• Develop visual concepts across multiple channels including digital campaigns, social media, editorial, packaging, print, events and swag.
• Collaborate with marketing stakeholders, Brand Marketing, and other designers, to establish a clear and concise brand voice, tone and personality.
• Continually iterate on creative concepts in an effort to make the brand relevant and relatable to our audience(s) and the ever-changing landscapes.
• Educate others on design thinking, brand experience and design-driven storytelling.
• Be an advocate for consistent and cohesive design throughout the company.
• Strong ability to prioritize work and resources across various projects.
• Properly categorize and save all finalized artwork in Bobbie’s asset management system.

What we would like you to have: 

• Fluent with the Adobe Creative Suite (InDesign, Illustrator, Photoshop.
• Experience with Figma, illustration, and light animation preferred.
• Demonstrable design thinking and execution skills with a strong portfolio.
• Strong understanding of typography, layout, and composition.
• Strong appetite for digesting and exploring design trends.
• Experience working with a multitude of mediums - digital, print, photography, packaging and animation.
• Effectively communicate conceptual ideas and design rationale.
• Engage in constructive design critiques.
• Incorporate feedback and take/give direction well.
• Team player with strong communication and presentation skills.
• Able to work independently, prioritize accordingly and iterate quickly.
• Strong sense of concept development, strategy and problem-solving in a fast-paced environment.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.