Brand Director Social Strategy

Social is where brands earn relevance through culture speed creativity and trust.

SoFi is looking for a Brand Director Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies developing platform-native content and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness making SoFi a household name and driving long-term brand equity through social-first storytelling cultural relevance and best-in-class execution across platforms.

This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform.

We’re at a critical moment in growth. Our opportunity is massive across sports creators partnerships live events and social platforms and we need a leader who can help turn that momentum into awareness consideration and brand love.

You’ll lead a small high-impact team responsible for:

• Building social strategies that break through
• Leveraging member data and social trends to drive social strategies
• Developing content systems that scale across platforms
• Driving engagement conversation and cultural relevance
• Turning performance insights into smarter creative and sharper execution
• Moving fast without sacrificing quality or taste

From the NBA and TGL to SoFi Stadium and CMA Fest — we’re only getting started.

• Lead and evolve SoFi’s organic social strategy across platforms
• Develop social concepts and content systems designed to drive awareness and consideration at scale
• Identify emerging trends formats creators and platform opportunities before they peak
• Partner closely with internal creative teams and partners to bring ideas to life
• Build content that flexes across polished campaigns reactive moments educational storytelling creators and low-lift native content
• Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances 
• Translate data and platform insights into actionable creative direction
• Help shape SoFi’s voice tone and relevance in culture
• Lead real-time social moments community engagement and live event amplification
• Partner cross-functionally across brand sports marketing creative legal/compliance and leadership teams
• Manage and mentor a small social team while raising the creative and strategic bar

• 8+ years in social media creator marketing or brand strategy
• Deep understanding of platform behavior and internet culture
• Proven experience building social strategies that drive measurable brand impact
• Strong instincts across creative copy video trends and storytelling
• Ability to leverage AI as a creative and operational force multiplier to accelerate ideation content development audience insights testing and execution
• Ability to move seamlessly between strategy and execution
• Experience operating in fast-paced highly collaborative environments
• Strong analytical mindset and comfort using performance data to guide decisions
• Excellent communication and presentation skills
• High standards strong taste and a bias toward action

• Experience in fintech sports media or culturally relevant brands
• Experience activating around sports live events or creator partnerships
• Hands-on content development and platform publishing experience

What We Do

SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete but can come together to create something truly unconventional in the world. For the last eight years we’ve been charting this new path forward. We call it The SoFi Way. At SoFi we don’t just talk about culture: we live it. The SoFi Way is how we show up every day how we make decisions and how we build for our members clients and each other.

Why Work With Us

Together with our members we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront.

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