Brand Education Manager, Haircare
Job Description
About Maesa
Maesa is the world's largest independent beauty company, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
Pay Range: $90,000/yr - $110,000/yr. Exact compensation may vary based on skills, experience, and location.
Kristin Ess™ Hair Brand Education Manager
About The Kristin Ess® Brand
Kristin Ess® began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. In 2017, stylist Kristin Ess and Maesa teamed up to identify what products consumers truly needed to create the most beautiful at home. The result is the Kristin Ess® line of cleansers, conditioners, dry and wet stylers, glosses, styling tools, styling accessories, and hair accessories that help consumers achieve their daily goals.
Each product in the Kristin Ess® collection is designed to be used alone, integrated into consumer’s current hair care routine, or paired with other products in the line, which is made possible thanks to the collection’s lightweight and buildable formulas. Versatile, easy-to-use, and incredibly high-performing, each Kristin Ess® product is formulated with Zip-Up Technology™, a strengthening complex designed to “zip up” split ends and smooth the appearance of damaged cuticles while helping to protect hair from environmental stressors and color fade.
About the Role:
The Manager, Brand Education is responsible for leading all Kristin Ess and hair category education for the brand. Reporting into the Director, Marketing this role will involve close collaborating with marketing and sales to plan for new launches, support key marketing initiatives and create educational content that aligns with business priorities.
Certified Hair Professional that can act as the Kristin Ess product knowledge expert
Create educational content for the brand for use in-store, online, on social etc.
Ability to lead product and hairstyle tutorials on video for social, digital and retailer campaigns
Lead the creation of retailer training and education materials and presentations for existing product and future innovation
Partner with brand innovation team on creation + deployment of education materials for new launches
Writing brand copy for packaging, digital, social etc.
Answering press leads and consumer inquiries through customer service and social
Conduct competitive research and identify trends for hair products + styles in the global market
Proactively leverage existing content or create new content that highlights how products within our portfolio can align with market trends
Lead the hair direction for content shoots and manage stylists to ensure cohesive look and feel of hair color + hair styling
Develop professional working relationships with marketing, customer development and key account buyers through a collaborative approach
Scheduling and manage weekly, monthly, and quarterly meetings both internally and externally
Manage additional projects, deliverables and timelines as needed
Fully remote role with ability to travel 20% of the time (travel examples include: retailer/customer meetings, content shoots, education trainings, PR + influencer events and any ad-hoc in-person marketing meetings)
About You:
Cosmetology license required
Hairstylist with at least 3 years’ experience
Well-rounded cut, color + styling expertise
Collaborative approach to projects
Beauty and haircare lover
Stays current with what’s trending in hair for both products + styles
An ability to embody the Kristin Ess style
Proficient user of MS Excel, PowerPoint, Google Drive
A self-starter with strong organization skills
Equal Employment Opportunity
Maesa is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally-recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information, or any other protected class under federal, state, or local law.
You may discuss equal employment opportunity related questions with the Human Resources Department or any other member of management.
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Date Posted
06/23/2023
Views
11
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