Brand Experience Marketing Director

SmartBear 

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry favorite SwaggerHub, TestComplete, Bugsnag, ReadyAPI, Zephyr, and Pactflow, are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. 

About the role:

• The Director of Brand Experience Marketing is responsible for the strategy and execution that brings the SmartBear employer and corporate brand to life through the oversight of campaigns, events, advocacy and content.
• The ideal candidate is a creative brand strategist and progressive thinker who is passionate about building a modern, global brand.

Responsibilities:

• Leadership of the brand experience marketing team with responsibilities that include: brand strategy and positioning, campaign strategy and execution, events and advocacy.

• Drive company-level positioning and messaging, and ensure all touch points positively reflect and represent the brand.
• Provide strategic brand direction across the business.

• Oversee our overall event strategy that includes industry, customer, community and online events.
• Create experimental programs across global locations that build brand awareness for SmartBear as both a world-class corporate and employer brand.

• Build and scale an end-to-end program to identify and deliver customer advocacy activities including customer eminence and storytelling, customer advisory boards, surprise and delight and loyalty.
• Evaluate all efforts with both quantitative and qualitative results to inform future direction and optimization and pivot as needed.
• Inspire game changing campaign ideas that make the most of budgets while leading a team to execute with excellence.

• Put customers and our audience at the center of everything we do by developing diverse customers relationships and constantly gaining feedback and insights.
• Mentor, develop, and coach a talented Brand Experience Marketing team.

We are looking for someone who has:

• A passion for creating a brand that wins the hearts and minds of both employees and customers
• 8+ years of relevant experience in B2B or B2C

• Accomplished brand strategist with a track record for creating human centric brand experiences through messaging, campaigns and events.

• Expertise in collaborating across the organization and skilled at bringing people together and building relationships
• Strong leadership capabilities, with an uncontrollable desire to roll up your sleeves and be involved in the work
• Equal parts creative thinker and data driven

Why you should join the SmartBear crew

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person. 
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes. 

Did you know

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclow, Poland and Bangalore, India.

We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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