Brand Lead, @Ballplayers

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. 

Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators, and cultural moments at scale—and a robust influencer marketing business. The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Gallery Media Group is seeking an in-the-know, entrepreneurial and skilled content creator to take the lead on relaunching @Ballplayers: the soon-to-be source for off-court and off-field culture and commentary that brings a new dimension and access to basketball and football superfans. This role will execute on and grow the brand’s creative strategy and positioning through connection-fueled content creation spanning Instagram, TikTok, YouTube, experiential and merch. Manage production and best practices on all original content for @ballplayers across social platforms. 

Roles & Responsibilities:

• Autonomously lead and create daily social video content for @ballplayers social platforms, meeting both ideation and content quotas for themselves and their team as well as driving consumer engagement.
• Work with Executive Producer, Social and the Social Strategy Team to create and refine innovative methodologies to support channel growth.
• Comfortable creating social content at scale - both as a producer/creator behind the camera and on-camera as needed.
• Ideate a myriad of content verticals across multiple media platforms and tools, with informed guidance from Executive Producer, Social
• Adapt content ideas and execution through analysis/best practice feedback and learnings
• Collaborate with cross-functional departments at GMG on rapid fire requests and tight timelines
• Manage and provide feedback to a creator resident
• Implement and share new ideas/formats, work with Executive Producer to continue cadence of franchises, integrate brands into franchises when necessary
  

Skills & Experience: 

• 5+ years working in content/creative for a sports brand, ideally in the digital media space 
• An authority on the teams, leagues, players, lifestyle and culture around football and basketball
• Immersed in the NBA/NFL culture - access and relationships with a range of connections from agents and top players to emerging players and key people behind the players (coaches, trainers, brands, agencies, etc)
• Experienced creative that has both creative development expertise and storytelling skills
• Distinct creative and brand vision that sets @Ballplayers apart in the media landscape
• Deep experience managing and creating social content, especially on TikTok and Instagram

Location: New York (hybrid)

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location
• Base Salary $75-90k
• Employer-sponsored 401k with match
• Medical, Dental and vision coverage
• Caregiver (Parental) Leave
• Unlimited PTO
• Health and Wellness benefits

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