Brand Lead, US

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

Overview:

We are seeking a talented and driven Brand Lead to join our US marketing team. Reporting to the US Brand Director, you will be responsible for planning and implementing our brand marketing strategy in order to drive brand and business goals for GetYourGuide in the US. You will develop and own our US brand plans and execution to accelerate brand awareness and direct growth while ensuring the strategy is followed by key channel teams such as media, creative, comms, partnerships, etc.

You will:

• Own our brand campaign masterplan for the US and partner with channel teams for excellence in execution and maximum brand impact
• Feed the organization with key US customer insights - and put them into action
• Ensure consistency and holisticity across everything the customer sees
• Stay up-to-date on competitive landscape and market/cultural trends to inform future strategy and plans
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact
• Monitor both campaign and overall US business performance, providing regular insights and recommendations for improvement.
• Lead and coordinate teams of cross-functional stakeholders, including creative, paid media, social, influencer, PR and CRM, to ensure consistency of our brand communication plans.

Who you are

• Experience working in a brand marketing or management role within the US.
• Consumer-first; passion for consumer insights and brand-building.
• Strong analytical skills with ability to define hypotheses and measure them through brand activity.
• Excellent interpersonal and communication skills; must be able to effectively guide/lead a group of stakeholders and connect dots.
• Strong organizational skills with high attention to detail.
• Ability to work independently and proactively, manage multiple projects simultaneously, and meet deadlines.

How we set you up for success:

• Virtual stock options make you an integral part of the company’s success
• 20 vacation days to start (plus one additional day per year of tenure up to 23 days)
• 13 public holidays off
• 10 paid sick days per year
• 401(k) plan plus company matching
• 12 weeks 100% paid parental leave
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Invest in your development with an annual personal growth budget
• Various commuter benefits. Save on transportation costs with discounted public transportation tickets
• Fitness benefits
• Full coverage medical plan options
• 100% employer paid dental and vision for employees and their dependents
• 100% employer paid life and short term disability
• HSA and FSA plans
• Voluntary additional life, disability, special disease and accident insurance
• Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany; work language is English) 
• GetYourGuide vouchers and friends & family discount to experience our products for yourself

And more...

The reasonably estimated salary for this role ranges from $150,000 - $157,000. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

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