Brand Manager

Job Description

Job Summary

The Lead, Customer Experience is responsible for supporting the development and management of a marketing strategy and execution plan for key AMN Healthcare lines of business that support client acquisition and retention. This role project manages B2B services line packaging and collateral development, direct response campaigns and lead generation promotions (digital and print), sales enablement support, content strategy, marketing project management, client communication, brand management and image development, related internal communications and presentations, and timely data reporting to support evolving strategies. The Senior Lead partners with the Client Brand Manager to work closely with key sales leaders, marketing teams and operations teams to support revenue goals.

Job Responsibilities

• With the Client Brand Manager, develops a multi-channel strategy and execution plan to support assigned service lines and enterprise sales approach.
• Leverages internal and external databases and CRM systems to lead segmentation efforts to target key audiences.
• Utilizes surveys and research projects results to support strategies.
• Creates winning direct marketing campaigns and manage digital and off-line lead generation programs.
• Aligns with business stakeholders on plans and timelines.
• Evaluates competitive landscape to evolve services-line positioning.
• Works with marketing communications team to leverage content strategy and PR plan that supports assigned service lines.
• Prepares and delivers monthly marketing reports that include key metrics and trends and campaign results.
• Arranges purchase of resume database access, banner advertising and email list rentals.
• Implements the automated job posting process for all brands across all job boards.
• Education
• Bachelor's Degree | Preferred
• Minimum Work Experience
• 3-5 years experience supporting digital and off-line strategies and execution plans
• 4 years online lead generation with 2 + years experience working with job boards and associated services
• Key Skills
• Direct experience managing multi-channel marketing campaigns including sales enablement.
• Health care or staffing marketing experience
• Cross-functional collaboration
• Work Environment
  Job is typically performed in a general office environment.
  Physical Requirements
• Sitting: Remaining in a normal seated position.
• Handling: Seizing, holding, grasping, turning or otherwise performing precision work with hands.
• Talking: Expressing or exchanging ideas by means of the spoken work.
• Hearing: Receiving detailed information through oral communication.
• Vision: Clarity of vision at near or far distances.
• Our Core Values
  Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation
  AMN's Commitment to Diversity, Equality and Inclusion
  At AMN, our diversity, equality, and inclusion philosophy is grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive.