Brand Manager

• Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands

• Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.

• Manage business analytics, forecasting, and planning.

• Develop and implement all consumer and shopper marketing programs.

• Efficiently manage all marketing and advertising budgets to achieve brand objectives.

• Develop long-term growth strategies.

• P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.

• Develop and execute annual marketing plans and 3-5 year strategic plans.

• Work closely with Sales Management to implement and analyze trade promotions.

• Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra). Recommend and implement action plans.

• Recommend designers and printers for new label/packaging designs and manufacture.

• Recommend new product development and selection for the assigned brand.

Experience, Skills, Education:

• A Minimum of 5 years of marketing experience in consumer products, preferably in food.

• Have experience with the development and design of packaging, advertising, and other materials,

• Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.

• Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.

• Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management.

• Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited resource environment.

• Demonstrate the ability to work in an unstructured environment.

• Possess Microsoft Suite proficiency

• Possess strong communication skills - both verbal and written.

• Must be able to multitask and re-prioritize workload frequently.

• Must be detail-oriented and organized.

• Must have strong creative skills.

• Must have an entrepreneurial spirit, be a self-starter, and be a results-oriented individual.