Brand Manager

Title:

Brand Manager

Company:

Ipsen Korea

Job Description:

The Brand Manager plays a major role in the development and implements innovative/creative patient-centric and appropriate HCP marketing strategies and plans that are fully integrated across the team, to ensure seamless execution for the assigned product to achieve the sales, market share, profitability and growth outcomes in compliance with relevant local, global business ethic regulation, and delivering them with flawless execution.

This role sits within the Diphereline Business Unit and plays a pivotal role within the team. This role is responsible for the business success of a key product in all indications, as well as Life Cycle Management, working in close collaboration to ensure alignment with Business Unit Head, Medical and Market Access and broader cross-functional team members as part of a High Performing Team.

This role will support Ipsen’s culture to deliver meaningful, tangible and measurable outcomes for the business, for customers and for associates within the Diphereline Team. They will ensure a robust manifestation of Ipsen’s purpose and priorities.

The Brand Manager requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure best in class execution, superior collaboration and effective decision-making. The Brand Manager is a senior member of the marketing team and regularly interacts with senior management and others across the company.

Drive for Results

• Design and launch ground-breaking strategies and lead multi-disciplinary projects across Marketing and Life Cycle Management (LCM).
• Through development of strong customer facing relationships, the Brand Manager will be able to anticipate obstacles and their implications and working with the BUH to develop robust action plans, with clear leadership during implementation.
• Identify potential significant - positive or negative - deviations as early as possible and provide management updates. When course correction is required recommend or make adjustments with a sense of urgency

Effective Brand Leadership to achieve market growth and market share gain through differentiation

• Lead the organisational strategic thinking and brand development to ensure brand success within appropriate markets ensuring strategic plan supports overall business objectives.
• Ensure high quality development and performance across all objectives.
• Ensure brand leadership in every segment in which we compete.
• Be the "brand champion" and internal point of reference for all product-related queries.
• Benchmark against competitors and take corrective action where appropriate.
• Lead the 3-5-year Korean strategic plan and lead and execute the 1-year Operational Plan for responsible product. Through regular monitoring of projects ensure Return on investment (ROI) on commercial projects
• Constant horizon scanning with a long-term view of maximising product life cycle.
• Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year.
• Adhere to SOPS, comply to and lead with highest business ethics standards.
• Plan and conduct market research projects to facilitate optimum marketing plans based on current market trends and market intelligence.
• Accurate decision-making on investment or disinvestment

Sales Team Support

• Ensure by collaborating with infield management that Ipsen is a high-powered professional sales organization.
• Oversee the delivery of the training strategy to ensure field force are equipped to sell the brand convincingly.
• Continuous campaign improvement through gathering field data and Account Manager/customer involvement

Stakeholder Relationship Management

• Lead the cross functional team to take ownership and accountability for tactical projects
• Lead brand meetings to ensure collaboration of major stakeholders, alignment and execution of plans
• Lead cross-functional input to the brand planning process to create understanding and ownership of plans with key personnel
• Work with a one team mindset to shape and influence as successful Country Brand Operational Plan
• Evaluate customer’s needs, market conditions and competitor’s activities

Forecasting and effective management of budget and resource

• Prepare annual budget with forecasting sales and expense
• Estimate the profitability of marketing expenses
• Manage the marketing expenditure
• Manage working relationships with advertising agencies and other service company
• Appropriately manage relevant projects’ commercial spend to drive brand performance
• Monitor sales performance and propose corrective actions when needed
• Contribute to the development of annual and 5-year sales, supply and expense forecasts

Knowledge, abilities & experience

Education / Certifications:

•  Bachelor’s degree in Business, Marketing, Pharmacy, or Digital-related fields

Experience:

• At least 7 years of experience in pharma business environment
• At least 5 years in a commercial marketing role in a pharmaceutical company
• Strategic business insight based on marketing knowledge
• Previous experience in supporting development and execution of brand strategic and tactical plans

Languages:

Fluent Korean 

Fluent written and spoken English is essential.

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Thank you for considering Ipsen as an employer of choice. We wish you all the best with your application.