Brand Manager

Work Flexibility: Hybrid

Who we want:

• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.

What you will do:

Responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives. Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions

• The Manager, Brand Marketing is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets• Create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap• Work with country leadership to forecast demand develop relationships with supply chain partners• Define and execute product life cycle including phase-in (launch) and phase-out (PLCM) of products• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity• In partnership with Education Manager, identify internal training needs and create relevant content and training programs• Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights• Take the lead in developing KOL's for the brand

What you need:

• Bachelor's degree required
• 6+ years of work experience required
• MBA preferred
• 4+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred

What We Offer

• A winning team driven to achieve our mission and deliver remarkable results
• Quality products that improve the lives of customers and patients
• Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker:

https://www.stryker.com/

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.