Brand Manager

Who We Are
Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 140 international product and brand design awards in the past 5 years and growing!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation.
After 30 years of being a leader in the baby industry, Munchkin is growing up and expanding our business reach to even more consumers with the launch of Curio, a highly curated line of home goods inspired by curiosity.
There is no better time than now to join Munchkin as we embark on our next and biggest growth journey moving us into technology focused, higher valued products, and household consumer goods. Munchkin is growing up and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do
As a Brand Manager, you will lead and/or oversee day-to-day management of brand activities to help build an entirely new business segment within the Munchkin brand. You will play a key role in developing marketing strategy and work cross-functionally to launch a new category, grow market share and achieve financial objectives on this entrepreneurial new team. Specific responsibilities will include category development, new product launches, channel strategy, competitive analysis, and vendor management.

• Effectively persuade key stakeholders, including executives, retail buyers, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!
• Lead segment-specific new product launches from conception through execution (pricing, positioning, packaging, etc.), specifically in white space categories with high growth opportunity
• Make strategic growth recommendations through analyzing related categories and proposing line expansion opportunities for future development
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Lead marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• Manage effective execution of marketing plans and campaigns.
• Manage external vendors and partners as appropriate, including the potential for initiating relationships, contract review, setting strategic goals, development of plans and following-through with accountability for results

Bring It!

• 5 plus years of prior marketing brand management experience within CPG
• BA degree required, MBA degree highly preferred
• Experience managing teams and leading cross-functional teams
• Product launch experience
• Strong presentation skills for senior management and retailer presentations
• Strong organizational, analytical, and writing skills

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $125,000 - $140,000
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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