Brand Manager

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America. 

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. 

We are looking for a Brand Manager to help support category growth. In this role, you will analyze our product positioning across category and leverage consumer insights, to help shape and communicate our mission and product attributes in support of our go-to-market strategies.

This role will play a vital part in supporting brand understanding at the point of purchase as well supporting plan development across product categories. You will collaborate with cross-functional teams to bring opportunities to life and ultimately drive growth. Reporting to the Senior Director of Brand Marketing, the ideal candidate is creative, possess a strong strategic mind and has experience implementing targeted marketing campaigns that drive impact and category results.

How you’ll make an impact: (If this looks enticing, click “Apply!)

• Strategy: Develop and implement product category strategies and plans to achieve short-term and long-term business goals. Ensure strategies are aligned with overall marketing department and companyobjectives. 
• Deep Category Understanding:Supportcategory overviews, understanding opportunity, gap to target and competitor activities to inform positioning and strategies. 
• Brand Development:Support the development and evolution of elements across touchpoints includingmessaging and point-of-sale. Ensure consistency across all brand touchpoints. 
• Cross-Functional Collaboration: Work closely with other departments (e.g., Sales, Innovation, Creative) to ensure brand initiatives are integrated and executed effectively. 
• Budget Management:Support development of brand’s marketing budget. Track expenses and ensure cost-effective allocation of resources. 
• Customer Engagement: Develop strategies to enhance consumer and customer engagement and loyalty.

We’re excited about you because:

• You have 3+ years of work experience in brand marketing 
• Strategic Thinking: Ability to develop and implement effective brand strategies that align with company goals. 
• Proficiency in conducting category growth and analyzing consumer trends to inform brand strategy. 
• Strong creative skills to develop compelling messaging and product campaigns. 
• Excellent verbal and written communication skills to effectively convey brand messages and collaborate with internal and external stakeholders. 
• Ability to manage multiple projects simultaneously, ensuring timely and successful execution. 
• Proficiency in using data to measure and evaluate brand performance and making data-driven decisions. 
• Possesses a sense of urgency; is self-motivated and detail-minded 
• An ability to work independently and part of a team
• Highly motivated and driven, with strong interpersonal skills
• Curious and driven to ask questions for deeper understanding
• Love pets! Bonus points if you have a furry best friend. 

Hybrid Work

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—fury friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

Our Values

We Raise the Bar | We Open the Barn Doors | We Dream Big | We Graze Lightly | We Are Customer Obsessed | We Are ONE Team 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.