Brand Manager

The main purpose of this position is to develop and implement CHC brand marketing strategies to maximize sales, market share and operating profitability of the brand product portfolio.

Key responsibilities:

• Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
• Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
• Signing-off brand ATL and BTL investments
• Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
• Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
• Execution of the key initiatives driving the brand growth
• Leading the identification of high ROI initiatives to drive best performing brand activations
• Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
• Analysing the growth performance team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand
• Understanding people development processes and developing brand talent

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• University degree in business or scientific background
• Proven work experience as a Brand Manager in creating and developing brand strategy
• Current or previous experience in Consumer Healthcare or FMCG companies with proven track recordg in marketing positions
• Executional excellence and leadership
• Strategic, integrative and analytical thinking
• Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy
• Fluency in Hungarian and English