Brand Manager

About the job
The Opportunity
*This position is located in Colorado working in a hybrid/remote environment*
We are looking for an experienced and versatile Brand Manager to join our team. As a key member of OrthoFi's Marketing team, this position reports to the Senior Brand Manager and will touch areas across our entire marketing strategy including demand generation, content writing, product marketing, events, and social media. The Brand Manager will work closely with various cross-functional teams to creatively and effectively communicate OrthoFi's value proposition across all stages of the buyer journey. We are looking for a creative, talented storyteller that is passionate about brand building and developing engaging content that drives demand for this unique solution. The ideal candidate has a strong understanding of how to plan, develop, and execute successful marketing campaigns across various channels and has proven, demonstrable experience with generating qualified sales leads and growing demand for business-to-business solutions.
What You Will Do

• Support the development, planning, and execution of multi-channel marketing campaigns that tell the OrthoFi story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, events, etc.
• Understand OrthoFi's value proposition and be able to effectively articulate it for both current and prospective customers.
• Create engaging and impactful content for a variety of platforms including social media, video, website, landing pages, blogs, eBooks, whitepapers, infographics, etc.
• Coordinate the marketing calendar and key timeline deliverables with media/fulfillment vendors to ensure timely execution.
• Collaborate with designers, internal stakeholders, external influencers, and industry experts to produce engaging content that meets the needs of both key stakeholders and our audience.
• Keep up-to-date with the latest industry trends, customer insights, and marketing best practices to ensure that content is relevant and appealing.
• Manage and maintain OrthoFi's social media channels, including driving content, retargeting ad campaigns, engagement with other accounts, and owning content calendars.
• Assist with reporting on the effectiveness of current marketing initiatives, extract key insights for optimizing future campaigns, and implement recommendations on lead nurturing tactics.
• Support the planning and execution of trade shows and industry events by providing pre and post-event marketing support.

The Skill Set

• 3-5 years of B2B marketing experience with an emphasis on brand management, prospect nurturing, and lead conversion.
• Bachelor's degree in communications, business, marketing, or other relevant field is required
• Experience developing successful marketing plans for generating demand and converting leads using email marketing, content marketing, webinars, and social media.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to organize, prioritize and manage multiple tasks simultaneously with great attention to detail.
• Experience with creating high-converting emails and landing pages.
• Strong problem-solving ability with a metrics-driven marketing mind and eye for creativity.
• Experience with leveraging marketing automation (Hubspot), CRM (Salesforce), and marketing analytics tools to launch, optimize, and scale programs.
• Ability to work as part of a team and individually in a fast-paced environment.
• Adaptable, fast learner with a growth mindset and drive for continuous improvement.
• Up-to-date with the latest content marketing trends and best practices.
• Experience working in orthodontics, dental, or health tech industries is a plus.

What's in it for you

• Full medical, dental, and vision benefits with 100% employer-paid options
• 401(k) match
• A supportive culture with one-of-a-kind growth and development opportunities
• Option to work from home or in the office
• Employer HSA contribution
• Paid Parental Leave
• Company and team outings
• Peer-to-peer recognition program
• Company-sponsored premium subscription to the Calm app
• Vendor discounts

Compensation: $70,000-$80,000 base salary, plus up to $10,000 variable compensation per year
** Please note that the above compensation information is a good faith estimate for Colorado-based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**
Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.
To apply, please send us your resume, cover letter, and work portfolio including both short-form and long-form writing samples.
Who We Are
OrthoFi is an innovative, tech-enabled solution that helps Orthodontists start more patients and give them more time to provide great quality care. With the recent acquisition of OrthoBanc, OrthoFi is now the US orthodontic industry leader in practice financial management, working with over 2,000 practices in the US. Collectively with OrthoBanc, OrthoFi has helped over 3.2 million patients access quality, affordable Orthodontic care. Our combination of cutting-edge Patient Acquisition software and robust Revenue Cycle Management solutions helps practices grow by over 13% YOY and manages patient and insurance billing and collections with exceptional collection results that exceed industry standards. The company has about 300 employees with offices in Denver CO and Chattanooga TN.
In the OrthoFi community, members are valued for who they are, supported no matter where they are, and motivated to excel personally and professionally. People who join our community are self-starters and love a challenge! We're looking for passion-driven, dynamic individuals that are excited about a fast-paced and fun environment. Our team enjoys the opportunity to impact people's lives and help to create more smiles every day.
We pride ourselves in our culture as a people-first organization, demonstrated through recent achievements of being ranked in Built in Colorado's list of Top 100 Digital Companies in Colorado. We were also recognized by Inc 5000 and the Denver Business Journal as one of Denver's fastest-growing companies!
Our purpose is to radically improve the way patients access and pay for quality elective care. By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025 . Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially "seek diversity," and "do what's right."
OrthoFi is proud to be an equal opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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Top skills for this role
Build these skills listed on the job description or by the job poster.
Marketing Strategy
Customer Relationship Management (CRM)
Oral Communication
Engaging Content
Content Marketing
Demand Generation
Marketing Automation
High Level Of Accuracy
Behavioral Retargeting
Marketing
Employer-provided
Pay range in Denver, CO
Exact compensation may vary based on skills, experience and location
Base pay range
$70,000.00/yr - $80,000.00/yr
Featured benefits
Employer-provided
Medical insurance, dental insurance, vision insurance, 401(k), paid maternity leave, and paid paternity leave