Brand Manager

Come Grow With Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

Through general supervision, assist the Senior Brand Manager, vendors, and agencies in the execution of partner/client advertising and branding initiatives and coordinates all phases of marketing, advertising, and media production. The Brand Manager works on assignments of diverse and moderately complex scope; demonstrates superior project management across functional lines and is able to proactively utilize resources to find solutions to problems. They will possess a robust understanding of brand management fundamentals, including a strong grasp of media analytics, creative brief development, and campaign management skills.

What you will do:

• Partner and collaborate with the Senior Brand Manager, Client Services Managers and/or partner/client departments to define media and campaign objectives
• Develop Creative Briefs to communicate client objective and goals effectively to the creative and/or multimedia team to assist them with creative development
• Facilitate, organize, and schedule traditional and digital media plans
• Coordinate all phases for creation and production of marketing materials, advertising, media including liaison with creative development/vendors, estimation, traffic, approvals, production, and billing
• Contact leads for video and photo opportunities, assisting with organizing large-scale, full-production commercials, video interviews and photography sessions
• Maintain and update advertising media schedules and traffic sheets for all media channels
• Keep a pulse on media by preparing performance reports for media activity, liaising with relevant partners to obtain relevant reporting and dashboard access
• Key contact for day-to-day communications with media partners, as well as clients.
• Coordinate on-campus and off-site interviews with media contacts and partner/client staff.
• Ability to leverage primary and secondary research to pull key insights and learnings to help aid marketing decisions
• Other duties as assigned
• Advertising planning, development, and project management of creative concept, graphic design, and production processes.
• Advertising channels including radio, television, digital video and audio, podcasts, out-of-home, and traditional and digital marketing collateral.
• Media placement processes among multiple media channels.
• Design and animation software is helpful.
• Microsoft Office suite, (Word, Outlook, Project, Excel, PowerPoint, and Publisher), Keynote, Workamajig or similar project management software, social media platforms.
• Social media platforms for advertising and branding purposes.
• AP writing style.

What you will have:

• Bachelor's degree in marketing, or business administration
• Minimum of 5-7 years' marketing experience, preferably in an in-house creative department or media agency
• Traditional and digital media planning experience required
• Client-servicing experience preferred
• Proven ability to plan and execute projects on time while juggling multiple priorities, with a proven ability to set goals and prioritize among many important projects
• Proven ability to gather, analyze, summarize, and present data, information, and conclusions
• Must work occasional evenings, weekends or holidays as needed.
• Occasional travel is required.
• Must pass pre-employment background investigation.

Why work at GCE:

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
• Generous time off plan and 11 paid holidays
• Paid time off to volunteer in the community or at GCU sponsored events
• We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program