ACT Consulting has an immediate need for a Brand Manager- New York City, NY with our direct client.
Please take a moment to review the job description. If this is something you are interested in, please send a copy of your resume to [email protected] or contact us at 203-864-9047
Brand Manager
New York City, NY
6- 12 months
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Responsibilities:
Creative and Media Management:
Lead paid social strategy and assist with digital activation for a set of portfolio brands
Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various partners, budget tracking, creative optimization and cross-partner collaboration
Support digital media strategy across our brands, including audience evaluation and alignment opportunities, as well as using data to inform the proper investment across all digital subchannels
Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital
Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives
Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations
Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners
Grow paid social associate, provide support and insight to help sharpen their expertise
Measurement, Data and Analytics:
Leverage data-driven insights to advise planning and optimization for future media and content strategies
Help lead testing and analysis of digital campaign performance metrics, using internal analytics and return on investment measurement tools to make strategic decisions and meet business goals
Required:
3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels
BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics
Experienced Excel skills and a comfort with pivot tables
Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.
Consistent track record of handling a large volume of projects and requests, while knowing how to prioritize workload
Confidently present strategic plans and findings to several partners, both internal and external
Deep analytical abilities, especially with respect to experimental design and analysis
Preferred:
Knowledge, love and appetite for social + digital data and the impact it can have on the business
Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM
Work with large data sets
Demonstrated critical thinking ability
Excellent verbal and written communication skills
Confidently lead debrief sessions, often to a senior audience
A self-starter comfortable with a rapidly-changing environment
Energetic, steadfast aim to succeed, great teammate
Used to working with a variety of partners and establishing relationships
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