Brand Manager

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You’ll Do:

Traeger is seeking Brand Manager to join our Marketing Team. In this role, you will be responsible for leading and executing brand building strategies, managing the day-to-day business, developing campaign activation/execution, lifestyle marketing, and overall annual marketing plans. You will need to develop a strong understanding of the consumer, the marketplace, our product, and translate those insights into business strategies.

How You’ll Help Us Win:

• Create, manage, and continuously improve go-to-market plans
• Manage Integrated Marketing campaigns across multiple channels and stakeholders
• Responsible for understanding and meeting our customer (both the end-consumer and our brand partners) needs and wants
• Collaboration with a broad range of departments and individuals
• Consumer insights: align with consumer insights team on trends, research, and insights

What You’ll Need to Succeed:

• 8 years of marketing experience (preferably CPG and/or lifestyle brands)
• Bachelor’s degree in marketing or related field
• Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, competitive assessment, marketing objectives/strategies, consumer segmentation)
• Project Management skills – manage cross functional relationships to ensure alignment and execution of marketing campaigns
• Interpersonal skills: Building and leverage relationships, both internally and externally.
• Creative concept evaluation: ability to assess creative concepts and executions based on
• Ability to convert strategic planning into tactical execution
• Effectively communicate (verbally, visually) and inspire others
• Strong empathy for the consumer
• Excellent organizational and project-management skills
• A strong drive for results, with the ability to manage independently
• Creative eye and genuine curiosity for innovative opportunities to connect with the Traegerhood

Why You’ll Love to Work Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food.
• Have an outdoor lover’s paradise in your backyard
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger