Brand Manager BWW Go

Buffalo Wild Wings opened it's first GO location (small-format, takeout and delivery focused) in May 2020. Based on the early success, Buffalo Wild Wings GO is planning for aggressive growth.

As the Brand Manager, you will own driving sales at existing BWW GO locations. If you love restaurants, and complex/creative problem-solving to drive sales, this may be your dream job!

To support grass-roots sales driving at existing BWW GO locations, this role requires 25-50% travel (potentially including weekend travel). The role is based at the Inspire Support Center in Sandy Springs, GA (near Atlanta).

As a brand, Buffalo Wild Wings strives to inspire legendary experiences between friends. In this role, you will leave a lasting legacy on Buffalo Wild Wings by launching BWW GO nationwide to fuel legendary experiences between friends for years to come.

Responsibilities

• Lead development and execution of BWW GO marketing calendar to drive sales and clarify connectivity to BWW marketing calendar
• Lead ongoing marketing testing to optimize channel mix, messaging, and promotional effectiveness to drive sales
• Strengthen connectivity to local communities through partnerships and events (i.e. high school partnerships) to drive sales
• Lead agency partners in creative development
• Support onboarding new BWW GO franchisees to enable them to drive sales
• Manage budget and results reporting

Education & Experience Qualifications

• Bachelor's degree in marketing or Business preferred
• 5+ years of marketing experience; restaurant or retail marketing in high-growth business preferred. Previous Brand Management, Marketing, PR, Media, Advertising in consumer businesses also helpful

Required Knowledge, Skills or Abilities:

• Ability to work effectively with non-marketing professionals; this role will collaborate closely with Operations and Training teams to drive sales
• Experience leading 1 - 2 junior marketers
• Self-starter + Experience in very fast-paced work environment
• Interested in the restaurant industry and early stage/high-growth/new-vertical
• Proven track record driving sales
• Experience managing marketing calendar, brand communications, content creation, experiential and/or community management

Buffalo Wild Wings fuels moments worth sharing - for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We're a brand on the rise, and we need great people as we write the next chapter of our story. If that's you, pull up a barstool.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.