Brand Manager, Franchise & Digital Marketing

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Position Summary:

The Brand Manager, Franchise & Digital Marketing is responsible for building the digital omnichannel strategy and social campaigns for the portfolio of brands (Dysport, Sculptra, Restylane) within the Aesthetics Business Unit. These efforts will deliver against the integrated portfolio marketing strategy and meet financial and inmarket objectives. This position will leverage strategic, creative, analytical, and planning skills to drive consideration and conversion of our brands. This role also collaborates closely with the brand/services teams, analytics, and external agencies/partners.

Key Responsibilities

• Contributes to and supports development and execution of short and long-term strategic plans of the integrated portfolio strategy including platform and data integration and omnichannel marketing/communications for the brands (Dysport, Restylane, Scultpra) and services (GAIN, Aspire).
• Delivers optimized customer/consumer journeys and SEO optimization against aligned brand priorities and established KPIs for Restylane, Dysport, Sculptra, GAIN, and Aspire.
• Lead the franchise consumer digital marketing plans and execution of social media and Influencer promotional plans and tactics to create brand differentiation and drive growth in the market for Restylane, Dysport, and Sculptra:
• Leads processes and operating rhythm for ensuring collaboration and reporting with various departments such as GAIN, HCP Brand Marketing, Field Sales, Legal, Regulatory and Medical to drive franchise vision
• Management of agency relationships & franchise budgets
• Collaboration with GPS group on target digital & consumer initiatives and future launches
• Serving as a consultant and provide strategic points of view on other aesthetic portfolio initiatives as needed
• Guides Content Creation and strategy: Assist with maintaining 365-day content calendar, working closely with comms, PR agencies and brand teams to drive the conversation and build the followership of Ax brands on social channels.
• Oversee Community and Influencer Management: Grow the social community, identify, and build relationships via social media with micro influencers in partnership with and PR agencies and social media/digital manager.
• Other duties as assigned.

Skills and Qualifications

• Bachelor's degree in marketing or related field.
• MBA strongly preferred
• 5+ years of experience in Digital/Performance Marketing media and analytics, media agency experience required
• Strong analytical, strategic thinking and technical skills; comfortable with syndicated data
• Understanding of fundamentals around managing the business P&L and able to make insightful observations that drive profitability
• Entrepreneurial mindset who is comfortable crafting break through strategies in an ambiguous environment
• Ability to tie marketing objectives to overall performance metrics and/or ROI and ROAS
• Experience in project leadership and agency management in a cross-functional environment
• Excellent interpersonal, written and oral communication skills to effectively communicate with senior management, retailers (trade contacts), health care professionals, global marketing teams and market affiliates, sales teams and other internal departments
• Experienced in presenting in front of large audiences and senior executives
• Experienced with large scale web content management systems (CMS)
• Competent using MS Office, Google Analytics, SEO Analytic Software (e.g. BrightEdge)
• Strong sense of urgency and ability to prioritize and manage numerous projects at one time are required

What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager
• The final step is a panel conversation with the extended team

Our people make a difference.

At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer's Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.