Brand Manager, Marketing

Job Description

Reporting to the Director of Brand & Calendar, the Brand Manager will be responsible for leading the strategic planning and cross functional execution of Pizza Hut's national calendar topics launches. This person will focus on consistently helping to fortify Pizza Hut's position as THE pizza lover's pizza - being responsible for representing brand and business goals through white space identification, innovation, product or service design, brand touch points and advertising communication, while keeping a keen eye towards in-market analysis and optimization. The Brand Manager is instrumental in meeting financial and brand building goals.

Responsibilities:

• Manage the establishment of calendar topic business cases, inclusive of key components such as competitive analysis, target consumer, size prizing and forecasted business impact, while also setting clear objectives & KPIs for the promotional focus. (NOTE: Role will work in close partnership with PH financial and business analytics teams to formulate financial outputs for business case)
• Provide nationally replicable marketing recommendations that will drive same store sales and profitable transactions.
• Support Coach in the development and execution of pipeline strategy and test calendar, working to build National pipeline of qualified calendar topics with specific focus on core innovation.
• Collaborate with Consumer Insights, Advertising and Food Innovation to mine for relevant consumer insights, generate product ideas, articulate product positioning and craft provocative consumer advertising.
• Partner with the marketing cross-functional leads to brief in a clear objective and 'reason for being' for each calendar topic to inspire breakthrough creative strategies for all channels, including PR/experiential, digital advertising, social media, added value integrations, etc.
• Generate detailed and actionable post topic learning summaries to inform future topic consideration and/or optimizations.
• Operate with customer obsession and as a true brand guardian, persistently seeking to identify customer tension points found within brand interaction and co-solutioning with pertinent teams to resolve.
• Build productive relationships with all stakeholders internally: culinary, research and development, marketing, finance, restaurant support services, procurement, and franchisees.

FACTORS OF SUCCESS NECESSARY:

Required:

• 5-7 years of Brand Management experience, with a strong background in strategic brand management
• 1-3 years of experience leading a team, helping grow and develop direct reports
• Proven analytical skills with experience analyzing and interpreting complex data
• Reliability and strong ability to balance multiple work streams/priorities at once
• Passion for deeply understanding consumer needs and developing distinctive solutions to address them - ability to turn insights into action
• Strong bias for action and demonstrated desire for ownership & accountability
• Authentic collaborator and dot connector, responsible for making connections across various functional team exposures to build buy-in and clarity of vision while streamlining efforts
• Excellent interpersonal and communication skills in both team leader and team player roles

Preferred:

• MBA or Business Administration degree preferred, not required
• QSR experience or similar field

About Us

Who We Are

Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.

Our People & Culture

We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you'll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we'll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we'll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:

• Hybrid work schedule and year-round half day Friday's
• Onsite childcare through Bright Horizons
• Onsite dining center
• Onsite dry cleaning and laundry services
• 24/7 Onsite gym with fitness classes and personal trainer sessions
• 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• And more honestly to many to name, visit here for more info

Giving Back

As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it's donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program - the company, our franchisees and our team members are committed to improving the communities we serve.

Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).