Brand Manager - Sliick Wax

Job Summary Sliick Wax, launched exclusively at Walmart in 2021, has redefined the at-home waxing industry with salon-quality formulas, fun scents, vibrant colors, and sustainable innovation. Now a national and international brand, Sliick targets Gen Z and Millennial customers with youthful packaging and easy-to-use, professional-grade products that make waxing fun. We are seeking a passionate and strategicBrand Managerto lead Sliick Wax’s product development, brand growth, and cross-functional execution. This role combines product innovation, consumer insight, and brand strategy to ensure Sliick continues to lead the category and expand its global presence. Key Responsibilities 1. Product Development & Innovation • Lead the creation and execution of new product concepts, formulas, packaging, and limited-edition collections. • Partner with R&D, packaging, and operations teams to deliver salon-quality, sustainable products. • Anticipate and identify new trends in beauty, DIY, and body care to keep Sliick ahead of consumer demand. 2. Brand Strategy & Growth • Define and execute brand strategy across product, packaging, and marketing touchpoints. • Collaborate with leadership to expand distribution, enhance consumer loyalty, and drive global growth. • Ensure brand positioning and storytelling resonate with Gen Z/Millennial audiences. 3. Project Management • Manage timelines and workflows for product launches, ensuring on-time delivery within budget. • Coordinate cross-functional teams (marketing, design, operations, sales) to align launch strategies. • Proactively problem-solve challenges and adjust plans to achieve business objectives. 4. Consumer Insights & Market Research • Analyze market data, competitor activity, and cultural trends to identify opportunities. • Gather consumer insights through focus groups, social listening, and product testing. • Translate insights into actionable product and brand strategies. 5. Cross-Functional Collaboration • Partner with internal departments (marketing, digital, sourcing, regulatory, operations, sales) and external partners (vendors, agencies, retailers) to bring products to market. • Act as the brand voice across all functions, ensuring alignment on vision, execution, and messaging. 6. Budget & Vendor Management • Oversee budgets for product development and brand initiatives. • Negotiate with suppliers to ensure sustainable, cost-effective solutions without compromising quality. • Maintain strong relationships with external vendors, manufacturers, and packaging partners. Qualifications • Education:Bachelor’s degree in Marketing, Business, Cosmetic Science, or related field; Master’s preferred. • Experience: • 5+ years of experience in brand management, product development, or beauty/personal care. • Proven success managing multiple product launches and cross-functional teams. • Knowledge of retail (Walmart or mass retail experience a plus). • Skills: • Strong brand storytelling, strategic thinking, and trend-spotting abilities. • Excellent project management skills with attention to detail and deadlines. • Strong interpersonal and communication skills, with the ability to influence cross-functionally. • Understanding of sustainability practices and consumer-driven innovation. • Analytical and creative problem-solving skills. Preferred Skills • Experience in body care, skincare, or depilatory product categories. • Knowledge of digital-first marketing strategies (social, influencer, UGC). • Familiarity with global market requirements and regulatory compliance. • Proficiency with project management tools (Asana, Monday, Smartsheet). Working Environment • Fast-paced, entrepreneurial, and collaborative environment. • Full-time, Los Angeles–based role with cross-functional interaction across global teams. • Fully on-site, no hybrid option Please send your resume for consideration. We offer health insurance, paid time off, holiday pay, a retirement plan, voluntary life insurance and supplemental insurance. Job Type: Full-time Pay: $75,000.00 - $85,000.00 per year Benefits: • Dental insurance • Flexible spending account • Health insurance • Life insurance • Paid time off • Retirement plan • Vision insurance Work Location: In person