Brand Managment Intern

Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
The Brand Management Internship position is crafted to expose Graduate-level business school students to business management and Marketing processes, as well as current industry practices. The intern will support the base business on a variety of tasks, including business tracking, promotional initiatives, and special projects. The position will report to our Senior Brand Manager. Are you a foodie and have a passion for CPG then this is an outstanding opportunity to launch your post MBA career!
Job Requirements:
BUSINESS ASSESSMENT

• Follow and assess our current business trends and make vital recommendations to the team.
• Research and present competitive activity and brand presence for current category. Includes analysis of scale, breadth, regionally, pricing, consumer perceptions and general brand positioning.

MARKETING PROGRAM DEVELOPMENT/EXECUTION

• Assist with the planning and execution of brand marketing programs (events, couponing, PR, promotions).

DIGITAL / SOCIAL SUPPORT

• Participate in strategic and tactical planning sessions for our digital and social efforts.

MISC. MARKETING ACTIVITIES

• Participate in strategic research discussions.
• Support project planning, execution, and analyses.
• Build compelling presentations

CAPSTONE PROJECT
(SPECIAL PROJECT BASED ON REAL-TIME OPPORTUNITIES)
Qualifications
Skills/Experience:

• 1st year MBA student
• Highly proficient in Microsoft Office (especially Excel, PowerPoint and Word)
• Standout colleague with strong interpersonal skills and the ability to efficiently interact both inside and outside the organization.
• Committed to continuous improvement in a dynamic industry.
• Flexible and willing to handle a constantly evolving work environment.
• Love for food and creativity!

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.