Brand & Marketing Consultant

Introduction
As a Strategy Consultant at IBM you will help reinvent businesses and industries by developing and utilizing specialized knowledge of industry-specific and cross-industry competitive strategies. You’ll manage complex components of an engagement working closely with clients and their customers to understand their pain points. Your strategic recommendations will drive change in a digitally-enabled era and give you the opportunity to collaborate with highly talented IBMers. Are you ready?

Your Role and Responsibilities
Brand Professional: The candidate should Provide strategic guidance on developing brand elements like logos taglines and brand voice. designing and implementing brand identity guidelines to ensure consistency across all platforms.

Required Technical and Professional Expertise
1. Analytical Skills: A successful consultant should have strong analytical skills to conduct market research analyze consumer behavior and identify key insights. These insights will help in making informed decisions and developing strategies that resonate with the target audience.
2. Strategic Vision: The ideal candidate must possess a strong strategic vision to understand current market trends and future possibilities. They should be able to develop clear brand positioning brand architecture market research and strategic planning.
3. Digital Marketing: Understanding on how to leverage brand and communication strategy to be focused on delivering measurable results. They should set clear objectives and key performance indicators (KPIs) for the brand strategy and continuously monitor progress to ensure the brand’s success.
4. Customer Relationship management: Building the brand penetration oriented CRM strategy and social circle strategies relevant project experience on MI VoC NPS and CRM.

Preferred Technical and Professional Expertise
Fluent English