Brand & Marketing Consultant

Introduction
As a Strategy Consultant at IBM you will help reinvent businesses and industries by developing and utilizing specialized knowledge of industry-specific and cross-industry competitive strategies. You’ll manage complex components of an engagement working closely with clients and their customers to understand their pain points. Your strategic recommendations will drive change in a digitally-enabled era and give you the opportunity to collaborate with highly talented IBMers. Are you ready?

Your Role and Responsibilities
Brand Professional: The candidate should Provide strategic guidance on developing brand elements like logos taglines and brand voice. designing and implementing brand identity guidelines to ensure consistency across all platforms.

Required Technical and Professional Expertise
• Research Condust: Conducting market research to understand the industry competitor activities and customer behavior
• Brand Asset Analy: Identifying key brand strengths weaknesses opportunities and threats; and developing comprehensive brand strategies to position the coporate/family/product/family brand effectively in the market
• Brand Identity: Providing strategic guidance on developing brand elements like logos taglines and brand voice
• Brand Visibility :Practice experience on social media and advising on potential partnerships and marketing opportunities to enhance brand visibility
• Communication skillset: Creating standards and procedures for internal communication that align with our corporate branding strategy

Preferred Technical and Professional Expertise
Fluent English