Brand Marketing Manager

Who we are:
Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 333+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
After 30 years as the most loved baby lifestyle brand, Munchkin has launched a new home products line, Curio. With modern and cutting-edge design, Curio turns products that consumers need into products that they love. Curio appeals to trend seekers who thrive discovering new intuitive designs and appreciate form and function. Curio is a startup but leverages Munchkin's innovation, supply chain and brand design capabilities with an initial direct to consumer (DTC) launch.
You will:

• Lead Curio marketing as a business owner by developing strategies to generate awareness, increase market share, drive top-line revenue growth and create shareholder value
• Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, creative marketing content, test and learn approaches, and measurable outcomes
• Collaborate with internal and external partners to drive effective product development, social media engagement, public relations, influencer engagement, fulfillment, and customer service
• Lead new home goods product launches from conception through execution (pricing, positioning, packaging, forecasting, etc.)
• Understand consumer behavior and drivers by measuring key customer metrics (e.g., lifetime value, net promoter score), conducting informal market research, reading consumer reviews, and monitoring feedback on products in social media and customer service engagements
• Have a strong understanding of the competitive home goods and DTC landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts
• Prepare marketing performance reports and present with confidence to executive management

Bring it!

• BA/BS degree or equivalent experience, MBA degree is a plus
• Minimum of 5 years marketing experience, direct to consumer brand or home goods experience highly preferred
• Experienced brand builder with a proven track record of developing and leading campaigns to create awareness, acquire customers, and grow sales
• Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
• Open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions
• Clear and consistent communicator that is able to influence at both the peer and senior level
• Ability to work in fast-paced environment with the flexibility to accommodate demanding projects schedules
• Strong analytical, interpersonal, and communication skills and proven ability to foster a cooperative, results-driven work environment

We got you covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work schedules where an employee works in the office on Monday, Wednesday, and Thursdays, and Tuesday and Friday's remotely and provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $130,000 - $145,000 annually
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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