Brand Marketing Manager - MGM Grand
Job Description
Become one of the stars behind The SHOW and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.
THE JOB:
The Brand Marketing Manager is responsible for executing the brand strategy and marketing activations across the property. This position will report to the Director Marketing Activation and partner with the marketing COEs.
- Project manage planned and ad-hoc marketing campaigns on-property, managing the day-to-day campaign development and partnering closely with marketing COEs & property partners.
- Partner with central marketing teams to develop creative materials required for on-property activation: ensure delivery of creative assets per brief, and quality check content.
- Collaborate with Entertainment and Events teams to manage on-property activation aligned to strategy.
- Prepare key materials for Director for meetings with property vertical leaders and Corporate.
- Audit website/3rd party content weekly and aggregate required changes to Director (including changes from key stakeholders), ensuring content on website is 100% accurate and up to date.
- Supporting MGM Grand, NYNY, Excalibur, and Signature properties.
- Perform other job-related duties as requested.
A GREAT CANDIDATE WILL HAVE:
- Bachelor's degree in Marketing, Advertising, Communications or related field; or equivalent education and work experience.
- At least 2 years of experience in Marketing, Advertising, Events, Media, or in a related field within the hospitality/gaming Industry.
- Able to lead and mentor a team.
- Have interpersonal skills to deal effectively with all business contacts.
- Professional appearance and demeanor.
- Work varied shifts, including weekends and holidays.
- High school diploma or equivalent.
- Able to effectively communicate in English, in both written and oral forms.
- Previous experience working in a similar resort setting.
- Proven track record in developing and delivering complex programs and projects with positive, measurable results.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strong project management skills, including the ability to multi-task large-scale marketing initiatives.
- Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
- Professional appearance, demeanor and a high degree of interpersonal skills.
- Microsoft Suite (Work, Outlook, Excel, Power Point, etc.).
- Excellent customer service skills.
- Ability to effectively communicate in English, in both oral and written forms.
- Must possess effective listening abilities with strong judgment skills while maintain a professional image and enthusiastic attitude at all times.
Date Posted
07/30/2023
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Subjectivity Score: 0.8
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