Brand Marketing Manager, Performance - Saucony

Current employees, please apply in Workday.

New City, Same Sole: Saucony Steps into Grand Rapids!
At Saucony, we exist for runners. They keep us hungry. They keep us honest. They ignite our competitive spirit. Whether it’s in a conference room or on a lunchtime run, we are constantly thinking of new ways to make running better for everyone. This focus and passion fuels us as we continue to create the great running shoes on the planet.
Saucony is on an exciting growth trajectory, and it’s all unfolding in the vibrant city of Grand Rapids, Michigan. We invite you to be part of this journey – to bring your own commitment for innovation, quality, and performance to a brand that has been defining excellence for decades.
The Brand Marketing Manager, Performance role will lead the development and execution of strategic go-to-market plans for the global Saucony performance business. This individual ensures coordination and consistency with all owned channels in the US, as well as regional (EMEA, APAC, LATAM & Canada) teams. This is a central role in the marketing department requiring holistic planning, collaboration, and influence within marketing (Creative, Media, Operations, Channel Marketing, Field Marketing) and across the organization (Product, Sales, Ecom, Consumer Insights). They will help to coordinate the launch of in-line products and special makeups with campaigns that gain media attention and drive strong sell-through.

• Support the development and execution of global marketing campaigns for Saucony’s performance products. These campaigns play a crucial role in driving brand awareness, engagement, and sales for the brand.
• Oversee the successful launch of performance products globally.
• Collaborate with cross-functional teams to ensure that global product positioning and objectives are well defined and deliver a consistent brand message. Lead the internal marketing teams (DTC, Wholesale, Owned Social, etc.) to determine proper needs and execution by channel, and maintain one aligned voice.
• Drive the creative brief process to develop the assets and manage the development of marketing assets for execution in market.
• Lead and executes integrated marketing plans in the US Market.
• Use consumer insights strategy ensuring consumer insights are embedded cross functionally with a global view.
• Lead measurement and reporting for optimization, including product launches and weekly reports.
• Perform duties consistent with the Company’s AAP/EEO goals and policies. Perform other duties as required/assigned by manager.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Bachelor’s degree or equivalent experience required.
• 5+ years of marketing experience. Consumer product experience preferred.
• Experience working in a global context and collaborating with regional teams.
• Comfortable working in a dynamic and fast-paced environment.
• Solid written communication skills and demonstrated comfort level with public speaking.
• Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.

WORKING CONDITIONS

• Normal office environment. Travel may be required.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.