Brand Marketing Manager (Smartphones) - Hybrid/Plano, TX.

Position Summary

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Position Overview:

The Brand Marketing Manager is a key role within the Product Marketing Team tasked with defining, designing, and delivering successful Go-To-Market strategies in support of the Samsung smartphones portfolio.

This is a hybrid role, working in the office part of the week/working remotely part of the week.

Role and Responsibilities

• Activating against an Integrated Marketing Communication plan that supports the broader Mobile Enhancements marketing strategy.
• Leading & executing all elements of IMC plans for assigned product lines, spanning from awareness, consideration and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution and measurement. IMC activities will support both product launches and other key communications windows.
• Managing agency partners and internal stakeholders to deliver best in class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, and PR.
• Conducting campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.
• Proactively identify opportunities to drive brand growth and monitor industry for relevant news
• Create presentations that provide clear communication and strategic story telling for the Product & Channel teams on all marketing activities and represent marketing in cross-functional meetings as needed.
• Manage creation & approvals of all communications assets, advertising, and promotional materials.
• Support the learning agenda for the assigned product lines in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
• Support leadership presentations with the ability to clearly outline brand strategy, communicate consumer insights, communications plans and analytics.

Background/Experience Required:

• Bachelor's Degree with 6+ years of experience or Master's Degree with 4+ years of experience in leading the marketing strategy and execution in consumer centered organization, experience in the CPG or Electronics business is a plus.
• BA or BS required; MBA Strongly preferred.
• Understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Proven performance in developing and executing campaigns that deliver wins for the consumer, the customer and the company.
• Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives.
• Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives

Skills and Qualifications

Necessary Skills and Attributes:

• Develop and maintain excellent working relationships with all assigned levels, internally and externally.
• Plan, organize, and prioritize multiple assignments and projects.
• Review detailed product development, marketing documents and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
• The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.

Physical/Mental Demands:

• The position requires the ability to perform the essential duties and responsibilities in the following environment:
• Work is generally performed in an office environment.
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
• The movement and transportation of equipment, most of the time under 25 pounds.

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COVID-19 Vaccine Mandate

Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.