Brand Marketing Manager/ Sr Manager

Are you ready to be part of an exciting transformation at Thomson Reuters? Our business is evolving, and we're changing our brand to signal and drive the positive changes we're making. We're moving from a portfolio company with multiple brands to an operating company, unifying under a single Lead Brand, and redefining our brand position and expression. This is an excellent opportunity to join our dynamic brand team and play a crucial role in shaping the future of Thomson Reuters.

Core remit: Your primary focus will be to develop and execute plans that enhance the Thomson Reuters brand perception, familiarity, and top-of-mind recall through compelling brand marketing campaigns and activations.

Who You'll Work With: You will be part of the Brand Strategy team within the Brand Marketing organization, reporting to the VP of Brand Strategy. You will closely collaborate with the Director of Brand Marketing Strategy, who sets the annual strategies and plans, providing strategic oversight for campaign and activation activities. Your role will also involve working closely with partner teams, such as the Content Marketing COE, Thomson Reuters Institute (thought leadership), Corporate Communications, Demand Gen Marketing, Digital, and Employee Engagement, to plan and manage brand marketing activations and enterprise marketing efforts.

About the Role

In this opportunity as a Brand Marketing Manager/Sr Manager, you will:

• Develop and execute brand campaigns through paid and owned media channels, including digital advertising, paid search, paid social, content syndication, sponsorships and more.
• Ensure a cohesive brand experience across key owned marketing channels, such as the corporate marketing website, corporate social channels, and events, collaborating with the teams responsible for these channels.
• Conduct customer research studies in collaboration with the market research team to measure the resonance and impact of brand activation efforts, campaigns, content, and messaging where relevant.
• Collaborate with the marketing performance team to track, measure, report, and analyze the performance of campaigns and activations.
• Provide support for key brand efforts and priorities, potentially leading workstreams for brand remediation, brand roll-out efforts, or integration efforts for acquisitions, depending on current priorities and needs.
• Drive employee brand engagement to foster ongoing enthusiasm and support for our brand.

About You

You're a fit for the role of Brand Marketing Manager/Sr Manager if your background includes:

• Bachelor's degree required. Focus in Marketing, Communications, Advertising or a related field is preferred.
• Minimum of 5 - 7+ years of experience in brand strategy, brand marketing, marketing strategy, or marketing campaign planning roles.
• Strong understanding of brand strategy and the ability to develop and execute brand campaigns.
• Experience in creating and implementing brand guidelines is highly valued.
• Familiarity with legal, tax, compliance, or risk and fraud industries is a plus.
• Proficiency in market research techniques to gather insights into customer behavior, market trends, and competitive analysis.
• Familiarity with digital marketing channels and strategies.
• Excellent project management skills.
• Ability to manage cross-functional teams, navigate matrixed organizations, collaborate effectively, and influence others.
• Strong analytical skills to analyze market data, interpret results, and make data-driven decisions.
• Excellent written and verbal communication skills to effectively present ideas and collaborate with internal and external stakeholders.
• Proactive problem solver with a creative mindset.
• Strong knowledge of industry best practices, emerging trends, and new technologies.

If you are passionate about branding, marketing, and being part of a dynamic team driving significant change, we invite you to apply for this exciting Brand Marketing Manager/Sr Manager role at Thomson Reuters. Join us in shaping the future of the Thomson Reuters brand and driving our business to new heights!

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-JK3

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Protect yourself from fraudulent job postings click here to know more.

More information about Thomson Reuters can be found on https://thomsonreuters.com.