Brand Marketing Senior Manager

• Lead the development of comprehensive brand strategies aligned with the organization's goals, target audience and market trends.
• Conduct market research and analysis to understand customer insights, competitive landscape, and industry trends.
• Define the brand's positioning, key messages, and value propositions to differentiate the organization from competitors.
• Develop brand guidelines and ensure consistent application across all touchpoints and marketing channels.
• Collaborate with cross-functional teams to develop integrated marketing campaigns across various channels (e.g., digital, social media, print, events, retail).
• Monitor and analyze brand campaign performance, conduct post-campaign evaluation, and provide recommendations for optimization and future campaigns.
• Collaborate with design teams and agencies to create visually appealing and impactful brand assets.
• Establish key performance indicators (KPIs) and metrics to measure brand performance and impact.

Overview

HanesBrands Inc., (HBI) is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.

The Brand Marketing Senior Manager is responsible for leading the brand marketing efforts of the organization. This role involves developing and executing brand strategies, managing brand positioning and messaging, and overseeing brand campaigns and initiatives. The Brand Marketing Senior Manager plays a crucial role in enhancing brand awareness, perception, and loyalty, while driving business growth and achieving marketing objectives.

Qualifications

• Minimum Education/ Experience: Bachelor's degree in Marketing, Business or a related field. 7+ years relevant work experience in a related field. 4+ years relevant experience may be substituted for the Bachelor's degree
• Preferred Education/Experience: Master's degree in Marketing, Business or related field. 3+ years of experience in a supervisory role.
• Proven experience in brand marketing, with a track record of successful marketing campaigns and strategies.
• Experience in market research, customer insights, and competitive analysis.
• Experience in developing and managing brand campaigns across various marketing channels
• Experience with retail marketing and account management
• Strong knowledge of brand marketing principles, techniques, and best practices.
• Strategic thinker with the ability to translate business objectives into actionable brand plans.
• Strong analytical and problem-solving abilities, with proficiency in data analysis and brand metrics.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: [email protected]

Benefits we offer

*Benefits vary by country

HanesBrands Inc now offers a benefit allowing associates to get paid for their hours at any time without having to wait until payday.

• Health & Wellness
  Benefits
• 401(k) & Employee
  Stock Purchase Plan
• Paid Vacation, Holidays
  & Paid Parental Leave
• Hybrid Work Schedule
• Associate Discount
• Professional
  Development Programs
• Community Outreach &
  Volunteering Opportunities
• Tuition Assistance &
  On The Job Training
• And More