Brand Marketing Specialist II

We are seeking a Marketing Specialist II to drive the development, execution, and optimization of earned and owned media efforts, specifically our organic Social Media and Influencer programs. As part of the Brand Marketing team, this person will work closely with cross-functional teams, partner agencies, and Influencer partners. This is an ideal opportunity for a creative, collaborative individual who thrives in a dynamic environment.

Responsibilities include:

• Guides organic social strategy and planning, content calendar and messaging development. Runs point on special content production. Develops metrics reports and makes recommendations for optimization and new content based on findings.
• Executes daily community management activities.
• Maintains a current understanding of social media platforms and best practices.
• Fosters meaningful, authentic relationships with Influencers/Creators. Reviews new opportunities and assists in negotiating terms. Coordinates product orders. Manages calendar and approves content submittals.
• Collaborates with and accepts feedback and requests from corporate and regional cross-functional teams.
• Collaborates with external agencies and other vendor partners.