Brand Media Associate - Integrated Media
Job Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As our Integrated Brand Media Associate, you will help in architecting and implementing sophisticated display advertising campaigns, ensuring they're underpinned by precise targeting, and astute budget management. Liaise seamlessly with both internal departments and external vendors, while delivering insightful proposals and post-campaign analyses. In collaboration with our esteemed third-party display partners, your expertise will drive optimization and innovation tailored to our clients' specific customer bases. Uphold the integrity of our campaigns by harnessing data, translating metrics into actionable strategies, and championing efficient resource allocation.
Requirements:
- Creating display advertising campaigns including creative, targeting and budget management
- Work with publishers and audience based platforms to craft an integrated and strategic response for our clients
- Supporting day-to-day communication with team, vendors and clients
- Presenting proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
- Spearheading vendor communication and working with Leads to define and document the overall scope of client projects.
- Collaborating with 3rd party display partners to launch and optimize campaigns
- Helping concept new and creative digital media experiences for our clients’ customers
- Creating and delivering client display media reports
- Collecting and analyzing display data sets
- Monitoring display campaign performance via different reporting suites
- Formulating program insights based on knowledge of the brand
- Maintaining campaign budget trackers
- Participating in team meetings and brainstorms
- Coordinating with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
Skills & Experience:
- 1+ years of experience working with brands and ad budgets to secure and execute innovative, high-visibility media executions
- Bachelor’s Degree or equivalent work experience
- Strong analytical and technical skills
- High degree of proficiency in Microsoft Excel or SQL, Keynote and PowerPoint
About PMG:Â
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.Â
We’d love to get to know you and share more about why we love PMG and the work we do. Â
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
Date Posted
08/26/2023
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