Job Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
The Integrated Brand Media Lead plays a crucial role in the digital advertising landscape, guiding and executing dynamic display media ad campaigns. This position seamlessly blends creativity with analytics, overseeing campaigns from their inception to post-analysis. The role shapes our broader Display Media strategy, ensuring each campaign meets our clients' ambitious objectives. Leadership and effective communication are essential: you will lead team brainstorm sessions and distill complex strategies into digestible insights during weekly client engagements. Always prioritizing performance, you will refine campaigns and proactively address potential challenges. As a representative of our brand in client meetings and presentations, you advocate our unwavering commitment to innovative advertising excellence.
Responsibilities:
- Designing display advertising campaigns encompassing creative aspects, targeting, and budget management.
- Facilitating everyday communication with the team, vendors, and clients.
- Delivering proposals, highlighting cost, scheduling, recommendations, and providing reports both during and post-campaign.
- Directing vendor communication and collaborating with Leads to outline and document the broader scope of client projects.
- Partnering with 3rd party display associates to kick off and fine-tune campaigns.
- Conceptualizing fresh and inventive digital media experiences tailored for our clients' audiences.
- Generating and presenting client display media reports.
- Gathering and interpreting display data.
- Tracking display campaign performance through various reporting tools.
- Drawing insights from programs, leaning on a deep understanding of the brand.
- Managing campaign budget trackers.
- Engaging in team discussions and brainstorming sessions.
- Liaising with media operations, account services, analytics, and the creative/product development team to ensure integrated planning and communication.
Skills & Experience:
- 4+ years of experience collaborating with major brands and managing significant ad budgets to procure and roll out innovative, high-profile media campaigns.
- A Bachelor’s Degree or equivalent professional experience.
- Robust analytical and technical capabilities with the ability to tell a story from the data.
- Advanced proficiency in tools like Microsoft Excel or SQL, Keynote, and PowerPoint.
- Working knowledge of DSP’s
- Outstanding organizational skills with a keen attention to detail.
About PMG:Â
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.Â
We’d love to get to know you and share more about why we love PMG and the work we do. Â
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
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Date Posted
09/18/2023
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